Our Team

Senior Leadership Team


John Rosenthal, Chairman 
John Rosenthal has more than 45 years of experience in the printing industry, working in Senior Sales Management for most of his career. After his tenure as East Coast Sales Manager for Toppan Printing, the world’s largest printing company, John wisely predicted the need for short-run, high-end color printing and so opened Digital Color Graphics in 1997. Since then, he has grown the company to build one of the region’s premier printing, mailing, and fulfillment organizations. He has been recognized by several industry organizations for his leadership and contributions to the growth and success of the graphic arts industry.


Jim Rosenthal, President and CFO
With more than 30 years of experience in the printing industry and a background in finance and computer science, Jim has worked successfully with his partners John Rosenthal and Carl Piccari, Jr. to build the printing, mailing, and fulfillment company of the future. Since graduating from college, he has worked tirelessly both at PDC Graphics and within the printing industry to find ways to apply leading-edge technology to solve the everyday challenges of a complex industry. He is nationally recognized as an expert in building seamless, integrated, and scalable end-to-end workflow solutions for every aspect of a printing company’s operation, whether it’s processing a customer’s art file, getting an image on paper, enabling mass distribution of product to end users, or building a direct link from our internal billing and shipping system to a customer’s enterprise MIS system. Customers rely on his expertise every day to help them with tasks that range from the mundane to the complicated, in an effort to streamline print procurement and distribution.


Carl Piccari, Jr. Vice President and Head of Operations
Carl has more than 35 years of experience in the printing, mailing, and fulfillment Industry.  Carl opened his first printing company when he was just out of high school and has never left the industry, becoming a respected expert in high-quality print production and manufacturing management. After founding Piccari Press in 1983, he and his partners grew the company to more than $14 million in annual revenue and 94 employees, and then sold it to the premier industry consolidator, publicly held CGX. In 2006, Carl founded Paradigm Grafix, which quickly became a respected player in mid-size regional print marketing, producing superior work for agencies, museums, and other highly demanding clients. In 2012, Carl merged his company with Digital Color Graphics to become Paradigm Digital Color Graphics. 

The combination of John Rosenthal’s steady-handed and wise leadership, Jim Rosenthal’s technical and financial skills, and Carl Piccari, Jr.’s manufacturing expertise, as well as hiring the best employees and investing in only top-end equipment and technology, has helped PDC Graphics become one of the best full-service printing, mailing, and fulfillment companies in the eastern United States. In the past seven years, Paradigm Digital Color has almost tripled in size and is in the top 400 of the largest companies of its kind in the country.