Electrified Remembered: Preserving Philly’s Iconic Music Scene for Future Generations
Overview
We had the honor of collaborating with Drexel University to create a commemorative booklet for the Drexel Founding Collection’s major exhibition, “Electrified Remembered: 50 Years of Electric Factory.” This commercial printing project celebrated the legendary impact of the Electric Factory and the artists who played here from the late 1960s to the 2010s.
The Electric Factory's Legendary History
In 1968, the Electric Factory and Flea Market opened as a concert venue in a converted tire warehouse at the northwest corner of 22nd and Arch Streets in Philadelphia. The venue hosted influential artists like The Chamber Brothers, Bruce Springsteen, Jimi Hendrix, Elton John, The Who, and Janis Joplin. Although it closed in 1970, the Electric Factory reopened in 1995 on 7th and Willow Streets in a building once part of the General Electric Switchgear Plant, later renamed Franklin Music Hall in 2018.
The Collaborative Printing Process
We were tasked with creating a visually stunning booklet that would become a permanent record of this iconic venue and its contributions to the local and national music scene. Collaborating with Drexel’s artists, designers, and the marketing team, we brainstormed various ideas to bring this vision to life.
The design included stunning pictures and stories, and our challenge was ensuring it had lasting value and could be enjoyed over and over again. From concept to finished product, we were thrilled to be part of this journey, producing a visually stunning booklet that preserves the Electric Factory’s historical significance for future generations.
Client Feedback
“We at Drexel were so excited to be a part of this exhibition and to create a catalog to preserve the history of music in Philadelphia and share it with future generations. The first time I saw the ‘Electrified’ catalog, I thought it was the most professional catalog that Drexel Founding Collection has been involved in, and I was extremely proud to have been one of the core members to create this catalog.”
– Lynn Waddell, Drexel University
Watch the Story Unfold
Check out the captivating video to learn more about this incredible project. It features interviews with Jim Rosenthal and Thomas Monteleone of PDC Graphics and Lynn Waddell of Drexel University. They share insights into the project’s historical significance and the meticulous process behind creating the commemorative booklet.
Ready to preserve your piece of history?
Contact us to discover how our expertise in commercial printing, binding, and finishing, combined with a collaborative approach, can create a lasting and impactful keepsake that tells your story for generations to come.
