Capabilities
Drive Results with Integrated Marketing Solutions & Print Driven Communications
At PDC Graphics, we specialize in integrating print-driven communications with targeted marketing strategies that maximize your brand’s reach and return on investment (ROI). Our Integrated Marketing Solutions combine the power of print with cutting-edge digital techniques, ensuring that your message not only stands out but also connects with the right audience at the right time.
Whether you’re launching a new product, expanding into a new market, promoting a fundraising initiative, or engaging with untapped customer segments, we offer a comprehensive suite of services to ensure your integrated marketing campaigns are effective, measurable, and highly personalized.
What is Integrated Marketing?
Integrated marketing is the seamless coordination of various marketing methods, such as print, direct mail, email campaigns, and digital platforms, to create a unified message across multiple channels. By leveraging print-driven communications, for-profit and non-profit organizations can:
- Maximize engagement
- Strengthen relationships
- Enhance their brand presence
- Enhance their brand presence
From eye-catching direct mail pieces to personalized direct mail and promotional materials, every element works together to elevate your marketing campaign and deliver real-world results.
Our Integrated Marketing Services
Direct Mail Marketing Strategy
Direct mail remains one of the most effective ways to connect with your audience. Our direct mail marketing strategy ensures your message gets into the hands of the right people with maximum impact. We offer:
- End-to-end mailing and fulfillment services, from design and production to mailing and delivery.
- A variety of formats, from simple postcards to multi-piece mailers and custom kits—perfect for donor appeals or sending thank-you gifts
- A focus on minimizing costs while maximizing the effectiveness of your campaigns.
- Timely and on-budget delivery to keep your marketing efforts on track.
Variable Data Printing (VDP)
Variable Data Printing (VDP) adds a personal touch to every direct mail piece. By tailoring each item to the individual recipient, we help increase engagement and drive higher response rates. Here’s how we use VDP to benefit your campaigns:
- Personalized direct mail: Tailor each piece with customer- or donor-specific data, such as names, images, and targeted messaging.
- Use sophisticated segmentation strategies to ensure your communication resonates with specific demographics or behaviors.
- Enhance your return on investment by creating highly relevant, compelling materials that grab attention and encourage action.
- Seamlessly integrate data from your direct mail marketing database into print materials without disrupting the printing process.
Database Management
A clean, up-to-date mailing list is crucial for any successful direct mail campaign. Our database management services help you organize and optimize your list for the best possible results:
- We manage and update your mailing list to ensure accuracy and compliance.
- Use advanced data analysis to segment and target the right audience for your integrated brand marketing campaigns.
- Employ data query software to create highly targeted and effective marketing pieces.
- Improve response rates from customers, donors, and sponsors by ensuring that every piece reaches the right person at the right time.
IQ Mail: Smarter Direct Mail Tracking
IQ Mail combines traditional direct mail with the power of digital tracking to help you measure and maximize your campaign results. Here’s how it works:
- IQ Mail tracks your direct mail campaigns with precision, allowing you to measure the effectiveness of each piece with real-time insights.
- With direct mail attribution, IQ Mail helps you determine exactly how your mailers are performing, providing data that leads to better decision-making and improved ROI.
- Social media integration for direct mail ensures your message reaches recipients across multiple digital platforms, boosting engagement and creating more touchpoints.
- IQ Mail enhances your direct mail efforts by seamlessly integrating digital tools, giving you smarter, more measurable campaigns that deliver superior results.
Why Choose PDC Graphics for Integrated Marketing Solutions?
At PDC Graphics, we combine our deep expertise in print-driven communications with advanced marketing strategies to create Integrated Marketing Solutions that drive measurable results. Here’s why businesses trust us with their integrated marketing communication plan needs:
- Tailored Strategies: Whether you're launching a product or planning a seasonal fundraising campaign, we develop a plan that aligns with your goals.
- End-to-End Service: From design and production to mailing and follow-up, we provide full-service solutions that simplify the process and ensure consistency across all touchpoints.
- Measurable Results: We use data-driven insights to optimize your campaigns and ensure the best possible return on investment.
- Reliable, On-Time Delivery: We prioritize deadlines and make sure your materials arrive exactly when and where they need to, every time.
Let’s Create an Integrated Marketing Strategy That Works for You
Whether you’re looking to launch a new marketing campaign, drive more sales, engage your donor base, or thank supporters with meaningful gifts, PDC Graphics is here to help.
Contact us today to learn how our Integrated Marketing Solutions and print-driven communications can elevate your brand and drive measurable success.