The Key Components of a Good Brand Strategy

Developing a strong brand isn’t as easy as others think.

It’s no secret that consumers purchase based on trust, but how can businesses develop that trust if no one knows who you are? That’s the power of a brand strategy. If you don’t have a strategy in place, it’s like driving on the road with no destination.

The ultimate goal should be getting customers to connect with you – not your logo, not the website, and not the name (even if it’s catchy). A good brand strategy works behind the scenes, providing value that continues after they buy.

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6 Tips for Business Growth in 2022

As many businesses learn to pivot – and pivot again – in response to the pandemic, others are just getting off the ground. So-called ‘pandemic entrepreneurs’ started 4.4 million new businesses in the last year, a nearly 25% increase over 2019, marking the most startups on record. Whether you’re a new player on the scene or a seasoned pro seeking more market share, business growth is essential for your success.

In this article, we’re getting down to basics with six helpful ways to scale your business in 2022:

  1. Get to know your customers
  2. Provide excellent customer service
  3. Deploy growth-oriented marketing tactics
  4. Hone your sales process
  5. Get involved in your community
  6. Refine your business growth strategy as you go

Continue reading to learn more about these strategies for taking your business to the next level.

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3 Profitable Strategies for Building Customer Engagement

Want to know your biggest asset? Engaged customers. 

The depth of relationships between a business and its clients is one of the best predictors of lifetime value. Companies with improved customer engagement cross-sell by 22%, drive up-sell revenues from 13% to 51%, and increase order sizes by as much as 80%. 

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How Understanding Customer Touchpoints Can Influence Your Business Success

Receiving your postcard in the mail.

Seeing your sign, banner, or online banner ad.

Scrolling your social media feeds.

Checking out your online reviews and ratings.

Visiting your shop, office, or website.

Purchasing your product or service.

Calling or live chatting with your customer service department.

Receiving your sales thank-you letter.

Filling out your product or experience feedback survey.

These are all examples of customer touchpoints, the interactions between your business and its customers that can drastically influence your success. In this article, we’ll explore the importance of these touchpoints in helping you land new customers, generate loyal fans, and gain a competitive edge.

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Using Content Marketing to Win New Customers

Content marketing is a useful tool for any business trying to generate more traffic to their doorstep, either digitally or in person.

Whether your content is provided through a direct mailer or digitally, the right information catches people’s attention and attracts them to want to find out more. This generates valuable activity that causes sales to happen.

Yes, content is powerful and profitable, but what kind of content works? Here are valuable content tips that can make a difference for your business.

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Make Ideas Fly Before They Die

When facing a life or death decision, do you think the opinions of others would affect your behavior?

Social proof is a powerful phenomenon. People constantly look to the opinions of others to help them live wisely and navigate uncertainty. The behavior and preferences of your peers can shape every choice you make – from the vehicles, you drive to the candidates you vote for. But surely some of that superficiality would fade in more critical situations, right?

Not necessarily.

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8 Print Ideas for Making the Big Ask

Master the Art of the Big Ask in Your Next Solicitation Campaign – Blog Series Part 4

Whether you’re assembling a robust capital campaign solicitation kit, or you need a tidier donor package, the right components can help you secure the funds and support your organization’s needs. The following are a few of the top print materials to consider when making your big ask:

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The Art of Crafting the Big Ask

Master the Art of the Big Ask in Your Next Solicitation Campaign: Blog Series Part 3

We know that asking for support increases the likelihood of receiving it. Simple enough. We also know that how you ask can elevate your solicitation strategy, stacking the odds in your favor. Now, it’s time to start crafting. While there are many viable how-to tips for nonprofits on making the big ask, the following are a few useful hints from Jim and other industry experts.

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The Power of the Big Ask

Master the Art of the Big Ask in Your Next Solicitation Campaign: Blog Series Part 2

If merely asking for support was all nonprofits had to do to survive, nearly every organization would effortlessly meet its financial goals, satisfy its stakeholders, and leave an indelible imprint on the world. Unfortunately, such a soaring success isn’t the reality for many organizations. Many struggle to stay afloat. In an article on why nonprofits fail by the National Association of Nonprofit Organizations & Executives (NANOE), experts point to data from the National Center on Charitable Statistics, which estimates that 30% of nonprofits do not survive after ten years, no matter how worthy the cause or mission.

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Master the Art of the Big Ask in Your Next Solicitation Campaign: Blog Series Part 1

Fundraising and development are the beating heart of the nonprofit sector. Whether organizations are advancing charitable, higher education, arts, medical, or religious missions, they simply cannot survive without donors, enrollees, members, and other contributions. So, what’s the secret to securing this vital support? As you’ll discover in this blog series, much of the answer to this million-dollar question lies in the big ask.

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