10 Direct Mail Marketing Myths Debunked

If you’ve dismissed direct mail marketing in favor of other tactics, you could be missing the many advantages of using this time-tested strategy, especially in today’s business environment. While direct mail marketing has always generated strong results, we explained in a recent article how it’s driven more digital activity and engagement since the pandemic began – and it shows no signs of stopping.

However, if you’re still on the fence, we’ve debunked ten common myths about direct mail advertising to prove that this trusty tactic deserves a spot in your organization’s marketing plan.

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4 Ways to Sharpen Your Direct Mail Marketing Strategy

While successful direct marketing campaigns hinge on tried-and-true practices, every strategy needs a little sharpening from time to time. Without it, your efforts can become monotonous, slowing results and flatlining return on investment (ROI). If you want to level up your marketing game, consider these helpful hints to keep your campaigns fresh:

  1. Fine-tune your target audience
  2. Hone your goals
  3. Polish your direct mail approach
  4. Track and evaluate the results

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How to Use the 40-40-20 Rule of Direct Mail Marketing

When implemented successfully, direct mail marketing can play an integral role in boosting customer engagement and sales, making it a worthy player in your marketing mix. As the bottom-line impacts of this strategy become more evident, we continually look for ways to maximize your results even more. In today’s post, we’ll introduce you to the 40-40-20 rule of direct mail marketing, a handy tool for helping to predict the success of your campaign.

What is the 40-40-20 rule?

The 40-40-20 rule of direct mail marketing says that the success of your campaign depends on three factors: your audience, your offer, and everything else.

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8 Direct Mail Marketing Tips for Success

We know that direct mail marketing is effective, cost-efficient, and trackable when paired with omnichannel technologies like IQ Mail, but not every mailer is designed for success. However, a helpful rule can shed some light on designing and writing your mailer to enhance the results, and it’s based on an easy-to-remember formula: the 3:33 rule.

What is the 3:33 rule for direct mail?

This time-tested formula suggests that you have:

· 3 seconds to grab the recipient’s attention

· 30 seconds to engage and entice them to read more

· 3 minutes for your prospect to determine whether to respond

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10 Ways to Use Direct Mail Marketing and Corporate Gifting and to Boost Customer Engagement

Direct mail marketing and corporate gifting strengthen the health of key accounts, helping to reduce the churn, increase customer satisfaction, and ultimately improve your bottom line. These strategies allow you to connect with your customers personally and express appreciation, which elevates customer engagement and profitability by:

· Strengthening customer relationships

· Increasing customer advocacy

· Increasing customer retention

· Driving more upsell opportunities

· Staying top of mind with customers

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How to Improve Your Print Marketing Strategy

Print marketing remains a powerful strategy for enhancing brand recognition and boosting sales, even in a digital era. In fact, recent research revealed that print advertising generates higher levels of brand recall over digital and 82% of consumers trust print the most when making purchasing decisions. It’s no wonder, then, that global direct mail marketing spending is expected to reach $72.67 billion in 2022, up 1.5% over 2021.

While direct mail marketing is intrinsically effective, it requires an evolved game plan to stay ahead in an increasingly digital environment.

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6 Common Direct Mail Marketing Mistakes to Avoid

Direct mail marketing is a powerful tool for generating leads, boosting sales, and securing funds and support for your organization. However, the results can fall flat if the execution strategy isn’t spot-on. In this post, we’ve rounded up six of the most common direct mail advertising mistakes and how to avoid them.

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20 Practical Ways to Boost Sales with Direct Mail Postcards and Letters

Direct mail postcards and letters can be excellent tools for generating leads and sales for one simple reason: they work. According to the USPS, direct mail recipients purchased 28% more merchandise and spent 28% more money than non-recipients, proving that it pays to incorporate direct mail advertising into your marketing campaigns. However, not all direct mailers are created equal. 

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The Key Components of a Good Brand Strategy

Developing a strong brand isn’t as easy as others think.

It’s no secret that consumers purchase based on trust, but how can businesses develop that trust if no one knows who you are? That’s the power of a brand strategy. If you don’t have a strategy in place, it’s like driving on the road with no destination.

The ultimate goal should be getting customers to connect with you – not your logo, not the website, and not the name (even if it’s catchy). A good brand strategy works behind the scenes, providing value that continues after they buy.

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