In today’s challenging environment, nonprofits face shrinking budgets, shifting policies, and increased scrutiny — all while being called to deliver more impact than ever before.
Over the past few decades, digital innovations have transformed how many industries approach marketing. Today, online advertising, social media, and email are some of the
In an attempt to create a memorable university brand identity, many institutions end up burning the candle on both ends. Most often, print marketing leads to better outcomes.
Mission-driven leadership is at the core of effective nonprofit branding, guiding how you engage with donors, communicate your purpose, and inspire communities to take action. When your branding reflects the values at the heart of your mission, it builds trust and fosters meaningful relationships.
Managing employee benefits communications is a challenging job for HR teams. Companies must mail communications like Personalized Enrollment Kits, Wellness Program Materials, and Summary of Plan Descriptions (SPD) on an annual basis. If there is no system, these communications can be overwhelming.
In a world where people’s attention has become the most valuable commodity around, making yourself heard above the competition has become essential for success in the marketplace. We’ve learned that it’s not always the biggest, newest , or most expensive marketing initiatives that prove to be most effective in improving brand perception, and that’s where print marketing comes into play.
As the digital landscape becomes increasingly cluttered with pop-ups and banner ads, businesses are going back to the persuasive power of print. Print marketing simplifies sales and creates long-lasting relationships with customers.
In a world oversaturated with digital screens, print marketing is an appealingly tactile alternative. A 2023 report from the Direct Marketing Association found that targeted
As an organization, sending the right message to the right people where they are is especially important today. Gone are the days of relying on
Institutions of higher learning have faced unprecedented budget challenges in the last few years. For example, it was reported that the University of North Carolina
