Run by the U.S. Postal Service, Every Door Direct Mail (EDDM) is a program that can market your company to every address in a neighborhood without the use of a mailing list.
And because this service is offered at a reduced postal rate, businesses can use their mailing campaigns to reach their target audience in a given area without exhausting their budget.
In this blog post, we’ll look at the benefits of using EDDM postcards.
Continue reading The Benefits of Sending EDDM Postcards →
Trade shows present an excellent opportunity for your company to tell its story. Research shows that trade show visitors will spend an average of eight hours exploring exhibits. Nearly all of those visitors are armed with the authority to make purchasing decisions.
That’s the good news. The bad news is that you’ll be just one of many businesses at the trade show, all vying for purchasers’ attention.
One way to capture that attention is through an attractive trade show banner. In this blog post, we’ll offer some tradeshow banner printing tips that will help draw customers to your booth.
Continue reading How to Design a Trade Show Banner: Printing Tips →
In our last blog post, we talked about direct mail and how it “tends to stick around,” meaning that it will often stay in the home for up to a month.
The same holds true for catalogs. Once people get them, they tend to hold onto them, providing your business with constant brand exposure.
But catalogs will only stick around, of course, if they’re done well. In this blog post, we’ll discuss how to create a catalog that stands the test of time, instead of one that ends up in the trash.
Continue reading How to Create a Catalog or Even a Magalog for Your Company →
When we hear the term “direct mail,” it’s tempting to picture the array of flyers and coupons that seems to clog up your mailbox every few weeks.
When done right, direct mail can be memorable, not disposable. Targeted direct mail has a very distinct and significant advantage over email — when someone receives something in the mail they have to physically look at it. Many/most people who receive direct targeted emails delete them without ever even looking at them.
In this blog post, we’ll look at some of the direct mail marketing best practices you can use to increase your audience.
Continue reading Top 7 Direct Mail Marketing Best Practices →
What is large format printing?
Even if this is a term you haven’t heard before, you see examples of this method of printing in everyday life. Posters, banners, cardboard standees in the grocery store, these are all created through large format printing.
Continue reading What is Large Format Printing? →
(SOUTHAMPTON, PA, May 2019) For more than 20 years, businesses of all sizes have chosen Paradigm Digital Color
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PDC Graphics had a remarkable night at the Graphic Arts Association annual Neographics award dinner earlier this month.
Neographics is one of the nation’s largest regional graphic communications contests, showcasing excellence in graphic arts, packaging, converting, design and publishing.
Continue reading PDC Graphics Wins 12 Neographics Awards →
Are you seeking a commercial printing partner in the Philadelphia and Tri-State area?
We are an award-winning commercial printer serving retail and business customers in Philadelphia, PA and the surrounding areas for more than 20 years, led by experts in print driven communication who have spent their careers helping customers grow their businesses and promote their initiatives.
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In an age where digital is king, direct mail marketing might seem sort of quaint.
After all, more people consume video online than watch TV, so what chance can a traditional printed mailer have to reach your customers?
Don’t count out direct mail just yet. It remains a great way of reaching and connecting with your target audience. Here are six reasons why direct mail marketing still works.
Continue reading 6 Reasons Why Direct Mail Marketing Still Works →
In the world of printing, the concept of digital printing is pretty much the new kid on the block.
People have been printing things since the days of Gutenberg, and offset printing dates back to 1875, but digital printing technology as we know only goes back a few decades.
Continue reading What is the Difference Between Digital and Offset Printing? →