How to Improve Your Print Marketing Strategy

Print marketing remains a powerful strategy for enhancing brand recognition and boosting sales, even in a digital era. In fact, recent research revealed that print advertising generates higher levels of brand recall over digital and 82% of consumers trust print the most when making purchasing decisions. It’s no wonder, then, that global direct mail marketing spending is expected to reach $72.67 billion in 2022, up 1.5% over 2021.

While direct mail marketing is intrinsically effective, it requires an evolved game plan to stay ahead in an increasingly digital environment.

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