Have you ever received something that initially appears to be junk or bulk mail, yet you end up reading it because it is personalized with your name or some message that seems compelling?
It's amazing how the correct design strategy and call to action can raise your level of curiosity about the contents of a piece of mail. Your customers and prospects will have the same reaction when they receive mail that has been personalized via variable data printing (VDP), but also referred to as variable information printing (VIP) and variable imaging (VI). Variable data printing is a form of digital and on-demand printing that allows elements (text, graphics, images) to be changed from one piece to the next, without halting the printing process.
Variable data printing enables you to be more intentional about your integrated marketing strategy by providing a way to personalize any printed piece. However, translating personalized information from a database to paper can be a difficult task, especially when the database is large or complex. Our production team employs the best technology and expertise to fully integrate your data in the most appropriate and effective way into the printed pieces that we produce.
Versioning or segmenting is a type of variable data printing where different versions of the same printed piece can be automatically printed on a digital press. For example, a postcard direct mail campaign could be versioned per record with the call to action catered to the specific demographic of the particular recipient. In the case of a home improvement company they might have a picture of an condominium of they know the recipient lives in an apartment and a picture of a home if that's what the recipient resides in.
Our print and mail team can help you analyze your data and look for trends and other possible data points that allow incredible levels of personalization and segmentation – making your efforts personal, direct and effective to yield the highest response rates and ROI.