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Penn Medicine Center for Health Care Innovation Case Study

Boosting Colorectal Cancer Screening with Variable Data Printing

During the Covid-19 pandemic, colorectal cancer screening rates plummeted, leaving many lives at risk, but the Penn Medicine Center for Health Care Innovation is on a mission to change that fact.

Join us in uncovering the successful strategies behind our groundbreaking direct mail campaign that significantly improved screening rates and removed barriers to care for thousands of Philadelphia-based adults.

Penn Medicine Direct Mail campaign case study cover