How to Improve Your Print Marketing Strategy

Print marketing remains a powerful strategy for enhancing brand recognition and boosting sales, even in a digital era. In fact, recent research revealed that print advertising generates higher levels of brand recall over digital and 82% of consumers trust print the most when making purchasing decisions. It’s no wonder, then, that global direct mail marketing spending is expected to reach $72.67 billion in 2022, up 1.5% over 2021.

While direct mail marketing is intrinsically effective, it requires an evolved game plan to stay ahead in an increasingly digital environment.

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6 Common Direct Mail Marketing Mistakes to Avoid

Direct mail marketing is a powerful tool for generating leads, boosting sales, and securing funds and support for your organization. However, the results can fall flat if the execution strategy isn’t spot-on. In this post, we’ve rounded up six of the most common direct mail advertising mistakes and how to avoid them.

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20 Practical Ways to Boost Sales with Direct Mail Postcards and Letters

Direct mail postcards and letters can be excellent tools for generating leads and sales for one simple reason: they work. According to the USPS, direct mail recipients purchased 28% more merchandise and spent 28% more money than non-recipients, proving that it pays to incorporate direct mail advertising into your marketing campaigns. However, not all direct mailers are created equal. 

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The Key Components of a Good Brand Strategy

Developing a strong brand isn’t as easy as others think.

It’s no secret that consumers purchase based on trust, but how can businesses develop that trust if no one knows who you are? That’s the power of a brand strategy. If you don’t have a strategy in place, it’s like driving on the road with no destination.

The ultimate goal should be getting customers to connect with you – not your logo, not the website, and not the name (even if it’s catchy). A good brand strategy works behind the scenes, providing value that continues after they buy.

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6 Tips for Business Growth in 2022

As many businesses learn to pivot – and pivot again – in response to the pandemic, others are just getting off the ground. So-called ‘pandemic entrepreneurs’ started 4.4 million new businesses in the last year, a nearly 25% increase over 2019, marking the most startups on record. Whether you’re a new player on the scene or a seasoned pro seeking more market share, business growth is essential for your success.

In this article, we’re getting down to basics with six helpful ways to scale your business in 2022:

  1. Get to know your customers
  2. Provide excellent customer service
  3. Deploy growth-oriented marketing tactics
  4. Hone your sales process
  5. Get involved in your community
  6. Refine your business growth strategy as you go

Continue reading to learn more about these strategies for taking your business to the next level.

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3 Profitable Strategies for Building Customer Engagement

Want to know your biggest asset? Engaged customers. 

The depth of relationships between a business and its clients is one of the best predictors of lifetime value. Companies with improved customer engagement cross-sell by 22%, drive up-sell revenues from 13% to 51%, and increase order sizes by as much as 80%. 

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How Understanding Customer Touchpoints Can Influence Your Business Success

Receiving your postcard in the mail.

Seeing your sign, banner, or online banner ad.

Scrolling your social media feeds.

Checking out your online reviews and ratings.

Visiting your shop, office, or website.

Purchasing your product or service.

Calling or live chatting with your customer service department.

Receiving your sales thank-you letter.

Filling out your product or experience feedback survey.

These are all examples of customer touchpoints, the interactions between your business and its customers that can drastically influence your success. In this article, we’ll explore the importance of these touchpoints in helping you land new customers, generate loyal fans, and gain a competitive edge.

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Using Content Marketing to Win New Customers

Content marketing is a useful tool for any business trying to generate more traffic to their doorstep, either digitally or in person.

Whether your content is provided through a direct mailer or digitally, the right information catches people’s attention and attracts them to want to find out more. This generates valuable activity that causes sales to happen.

Yes, content is powerful and profitable, but what kind of content works? Here are valuable content tips that can make a difference for your business.

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Make Ideas Fly Before They Die

When facing a life or death decision, do you think the opinions of others would affect your behavior?

Social proof is a powerful phenomenon. People constantly look to the opinions of others to help them live wisely and navigate uncertainty. The behavior and preferences of your peers can shape every choice you make – from the vehicles, you drive to the candidates you vote for. But surely some of that superficiality would fade in more critical situations, right?

Not necessarily.

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8 Print Ideas for Making the Big Ask

Master the Art of the Big Ask in Your Next Solicitation Campaign – Blog Series Part 4

Whether you’re assembling a robust capital campaign solicitation kit, or you need a tidier donor package, the right components can help you secure the funds and support your organization’s needs. The following are a few of the top print materials to consider when making your big ask:

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