The Art of Crafting the Big Ask

Master the Art of the Big Ask in Your Next Solicitation Campaign: Blog Series Part 3

We know that asking for support increases the likelihood of receiving it. Simple enough. We also know that how you ask can elevate your solicitation strategy, stacking the odds in your favor. Now, it’s time to start crafting. While there are many viable how-to tips for nonprofits on making the big ask, the following are a few useful hints from Jim and other industry experts.

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The Power of the Big Ask

Master the Art of the Big Ask in Your Next Solicitation Campaign: Blog Series Part 2

If merely asking for support was all nonprofits had to do to survive, nearly every organization would effortlessly meet its financial goals, satisfy its stakeholders, and leave an indelible imprint on the world. Unfortunately, such a soaring success isn’t the reality for many organizations. Many struggle to stay afloat. In an article on why nonprofits fail by the National Association of Nonprofit Organizations & Executives (NANOE), experts point to data from the National Center on Charitable Statistics, which estimates that 30% of nonprofits do not survive after ten years, no matter how worthy the cause or mission.

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Master the Art of the Big Ask in Your Next Solicitation Campaign: Blog Series Part 1

Fundraising and development are the beating heart of the nonprofit sector. Whether organizations are advancing charitable, higher education, arts, medical, or religious missions, they simply cannot survive without donors, enrollees, members, and other contributions. So, what’s the secret to securing this vital support? As you’ll discover in this blog series, much of the answer to this million-dollar question lies in the big ask.

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How to Design and Print a Brochure Effectively

Your company’s brochures have a tough job.

They give you a chance to make a strong first impression on potential customers. They need to tell your company’s story in a relatively small amount of space. And they need to stand out in a sea of other brochures from similar businesses.

In this blog post we’re going to look at the best and most effective ways to design and print a brochure.

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The Benefits of Sending EDDM Postcards

Run by the U.S. Postal Service, Every Door Direct Mail (EDDM) is a program that can market your company to every address in a neighborhood without the use of a mailing list.

And because this service is offered at a reduced postal rate, businesses can use their mailing campaigns to reach their target audience in a given area without exhausting their budget.

In this blog post, we’ll look at the benefits of using EDDM postcards.

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How to Design a Trade Show Banner: Printing Tips

Tradeshow Illustration

Trade shows present an excellent opportunity for your company to tell its story. Research shows that trade show visitors will spend an average of eight hours exploring exhibits. Nearly all of those visitors are armed with the authority to make purchasing decisions.

That’s the good news. The bad news is that you’ll be just one of many businesses at the trade show, all vying for purchasers’ attention.

One way to capture that attention is through an attractive trade show banner. In this blog post, we’ll offer some tradeshow banner printing tips that will help draw customers to your booth.

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How to Create a Catalog or Even a Magalog for Your Company

Stack of catalogs

In our last blog post, we talked about direct mail and how it “tends to stick around,” meaning that it will often stay in the home for up to a month.

The same holds true for catalogs. Once people get them, they tend to hold onto them, providing your business with constant brand exposure.

But catalogs will only stick around, of course, if they’re done well. In this blog post, we’ll discuss how to create a catalog that stands the test of time, instead of one that ends up in the trash.

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Top 7 Direct Mail Marketing Best Practices

When we hear the term “direct mail,” it’s tempting to picture the array of flyers and coupons that seems to clog up your mailbox every few weeks.

When done right, direct mail can be memorable, not disposable. Targeted direct mail has a very distinct and significant advantage over email — when someone receives something in the mail they have to physically look at it. Many/most people who receive direct targeted emails delete them without ever even looking at them.

In this blog post, we’ll look at some of the direct mail marketing best practices you can use to increase your audience.

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