Category: Customer Engagement

How to Use the 40-40-20 Rule of Direct Mail Marketing

When implemented successfully, direct mail marketing can play an integral role in boosting customer engagement and sales, making it a worthy player in your marketing mix. As the bottom-line impacts of this strategy become more evident, we continually look for ways to maximize your results even more. In today’s post, we’ll introduce you to the 40-40-20 rule of direct mail marketing, a handy tool for helping to predict the success of your campaign.

What is the 40-40-20 rule?

The 40-40-20 rule of direct mail marketing says that the success of your campaign depends on three factors: your audience, your offer, and everything else.

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The Key Components of a Good Brand Strategy

Developing a strong brand isn’t as easy as others think.

It’s no secret that consumers purchase based on trust, but how can businesses develop that trust if no one knows who you are? That’s the power of a brand strategy. If you don’t have a strategy in place, it’s like driving on the road with no destination.

The ultimate goal should be getting customers to connect with you – not your logo, not the website, and not the name (even if it’s catchy). A good brand strategy works behind the scenes, providing value that continues after they buy.

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3 Profitable Strategies for Building Customer Engagement

Want to know your biggest asset? Engaged customers. 

The depth of relationships between a business and its clients is one of the best predictors of lifetime value. Companies with improved customer engagement cross-sell by 22%, drive up-sell revenues from 13% to 51%, and increase order sizes by as much as 80%. 

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How Understanding Customer Touchpoints Can Influence Your Business Success

Receiving your postcard in the mail.

Seeing your sign, banner, or online banner ad.

Scrolling your social media feeds.

Checking out your online reviews and ratings.

Visiting your shop, office, or website.

Purchasing your product or service.

Calling or live chatting with your customer service department.

Receiving your sales thank-you letter.

Filling out your product or experience feedback survey.

These are all examples of customer touchpoints, the interactions between your business and its customers that can drastically influence your success. In this article, we’ll explore the importance of these touchpoints in helping you land new customers, generate loyal fans, and gain a competitive edge.

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