We know that direct mail marketing is effective, cost-efficient, and trackable when paired with omnichannel technologies like IQ Mail, but not every mailer is designed for success. However, a helpful rule can shed some light on designing and writing your mailer to enhance the results, and it’s based on an easy-to-remember formula: the 3:33 rule.
What is the 3:33 rule for direct mail?
This time-tested formula suggests that you have:
· 3 seconds to grab the recipient’s attention
· 30 seconds to engage and entice them to read more
· 3 minutes for your prospect to determine whether to respond
Continue reading 8 Direct Mail Marketing Tips for Success →