Want to know your biggest asset? Engaged customers.
The depth of relationships between a business and its clients is one of the best predictors of lifetime value. Companies with improved customer engagement cross-sell by 22%, drive up-sell revenues from 13% to 51%, and increase order sizes by as much as 80%.
Continue reading 3 Profitable Strategies for Building Customer Engagement →
Receiving your postcard in the mail.
Seeing your sign, banner, or online banner ad.
Scrolling your social media feeds.
Checking out your online reviews and ratings.
Visiting your shop, office, or website.
Purchasing your product or service.
Calling or live chatting with your customer service department.
Receiving your sales thank-you letter.
Filling out your product or experience feedback survey.
These are all examples of customer touchpoints, the interactions between your business and its customers that can drastically influence your success. In this article, we’ll explore the importance of these touchpoints in helping you land new customers, generate loyal fans, and gain a competitive edge.
Continue reading How Understanding Customer Touchpoints Can Influence Your Business Success →
