FAQs Archives - PDC Graphics

Why Does Color Accuracy Matter in Printing?

When it comes to printing, color accuracy is crucial. It’s one of the main factors that set apart a professionally printed piece from an amateur one. If you want to ensure that your business’ message keeps its intended impact, then you need to make sure that your logo and brand colors are accurately reproduced on printed materials—even if they’re only going to be seen by a few people. But what exactly is color accuracy in printing? And why should you care about it?

Continue reading Why Does Color Accuracy Matter in Printing? →

6 Reasons Why Direct Mail Marketing Still Works

In an age where digital is king, direct mail marketing might seem sort of quaint.

After all, more people consume video online than watch TV, so what chance can a traditional printed mailer have to reach your customers?

Don’t count out direct mail just yet. It remains a great way of reaching and connecting with your target audience. Here are six reasons why direct mail marketing still works.

Continue reading 6 Reasons Why Direct Mail Marketing Still Works →

What is the Difference Between Digital and Offset Printing?

In the world of printing, the concept of digital printing is pretty much the new kid on the block.

People have been printing things since the days of Gutenberg, and offset printing dates back to 1875, but digital printing technology as we know only goes back a few decades.

Continue reading What is the Difference Between Digital and Offset Printing? →