FAQs Archives - PDC Graphics

10 Ways to Streamline Your Print Marketing Workflow for Higher ROI

Print remains a timeless and effective favorite in a sea of diverse marketing channels. One of the major strengths of direct mail advertising is the tangible connection it offers. Yet, its strength isn’t just rooted in content and design – it’s also in the journey from a direct mail marketing idea to tangible results for your bottom line. At the heart of this success is a streamlined direct mail advertising workflow. Proper alignment from the outset paves the way for impactful campaigns that offer a higher return on investment (ROI).

To unlock all the advantages of direct mail advertising—especially in specialized sectors like direct mail for nonprofits or higher education—we’ve curated ten essential elements. These elements provide essential guidance on refining your print marketing workflow to optimize ROI.

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Why Cutting Your Print Marketing Budget During a Recession Could Be a Costly Mistake

During an economic downturn, many businesses make the mistake of cutting back on their marketing budgets to save costs. While this may seem logical, reducing your print marketing budget can have serious consequences that impact long-term success. This post will explain why reducing your print marketing budget during a recession may do more harm than good. By delving into the research, we’ll explore why maintaining or even amping up your marketing spend is crucial for success during tough economic times.

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6 Reasons Why Direct Mail Marketing Still Works

In an age where digital is king, direct mail marketing might seem sort of quaint.

After all, more people consume video online than watch TV, so what chance can a traditional printed mailer have to reach your customers?

Don’t count out direct mail just yet. It remains a great way of reaching and connecting with your target audience. Here are six reasons why direct mail marketing still works.

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What is the Difference Between Digital and Offset Printing?

In the world of printing, the concept of digital printing is pretty much the new kid on the block.

People have been printing things since the days of Gutenberg, and offset printing dates back to 1875, but digital printing technology as we know only goes back a few decades.

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