Tag: marketing tips

Why Cutting Your Print Marketing Budget During a Recession Could Be a Costly Mistake

During an economic downturn, many businesses make the mistake of cutting back on their marketing budgets to save costs. While this may seem logical, reducing your print marketing budget can have serious consequences that impact long-term success. This post will explain why reducing your print marketing budget during a recession may do more harm than good. By delving into the research, we’ll explore why maintaining or even amping up your marketing spend is crucial for success during tough economic times.

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10 Direct Mail Marketing Myths Debunked

If you’ve dismissed direct mail marketing in favor of other tactics, you could be missing the many advantages of using this time-tested strategy, especially in today’s business environment. While direct mail marketing has always generated strong results, we explained in a recent article how it’s driven more digital activity and engagement since the pandemic began – and it shows no signs of stopping.

However, if you’re still on the fence, we’ve debunked ten common myths about direct mail advertising to prove that this trusty tactic deserves a spot in your organization’s marketing plan.

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