Tag: direct marketing

10 Sizzling Special Day-Themed Direct Mail Campaign Ideas for Summer

As the summer sun shines upon us, consider infusing your direct mailers with seasonal radiance. You can leave a blazing impression by incorporating vibrant summer references and special day-themed elements into your campaigns. Research shows that consumers can’t resist the allure of special day-themed products and promotions, making them the secret ingredient for summertime success.

Embrace the summer state of mind as we dive into this article filled with warm-weather inspiration to ignite your creativity. Below, we’ll show you ten special day-themed direct mail campaign ideas for embracing the sizzling summer energy – blended with a generous dose of playful and fun summery wordsmithing. So, let’s don our sunnies and make waves with your next direct mail campaign!

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How to Use the 40-40-20 Rule of Direct Mail Marketing

When implemented successfully, direct mail marketing can play an integral role in boosting customer engagement and sales, making it a worthy player in your marketing mix. As the bottom-line impacts of this strategy become more evident, we continually look for ways to maximize your results even more. In today’s post, we’ll introduce you to the 40-40-20 rule of direct mail marketing, a handy tool for helping to predict the success of your campaign.

What is the 40-40-20 rule?

The 40-40-20 rule of direct mail marketing says that the success of your campaign depends on three factors: your audience, your offer, and everything else.

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