Direct mail marketing remains a tangible and impactful medium in today’s digital age, where online communications dominate the marketing landscape. Recent research revealed that print often generates a higher return on investment than digital marketing, a major strength of direct mail advertising.
Learn the most recent return on investment (ROI) findings for direct mail from ANA and effectiveness data from other trusted sources to help you make the most of your 2023 marketing budget.
Direct mail marketing is an effective channel for engaging customers and prospects. According to the 2022 State of Direct Mail Report, marketers are ramping up
The demand for print materials is on an upward climb. 72% of corporations use direct mail advertising to build brand awareness. Here are seven reasons you should consider print marketing for your business.
The pandemic has changed our lives in immeasurable ways, altering how we live and work. Dramatic shifts have left many wondering whether things will eventually
We know that direct mail marketing is effective, cost-efficient, and trackable when paired with omnichannel technologies like IQ Mail, but not every mailer is designed
Direct mail marketing is a powerful tool for generating leads, boosting sales, and securing funds and support for your organization. However, the results can fall
