• Upload a File
  • Account
215-942-7500
  • Upload a File
  • Account
  • Home
  • Capabilities
    • Printing
      • Offset Printing
      • Digital Printing
      • Large Format Printing
      • Binding and Finishing
    • Integrated Marketing
      • Mailing Campaign Services
      • Variable Data Printing
      • Database Management
    • Fulfillment
      • Outsourced Inventory Management & Fulfillment Services
      • Online Ordering
    • Web-to-Print Services
    • Signs and Banners
  • Portfolio
    • Our Work
  • Client Success Stories
    • Non-Profit Case Study: Snider Hockey
  • Request a Quote
  • About
    • Why Choose Us?
    • Our Team
    • COVID-19 Update
    • COVID-19 Resources
  • Blog
  • Contact Us

3 Pandemic-Spurred Direct Mail Trends That Aren’t Going Anywhere Soon

The pandemic has changed our lives in immeasurable ways, altering how we live and work. Dramatic shifts have left many wondering whether things will eventually revert to the way they were or whether we’ll continually define a “new normal.” In the print communications industry – and most other aspects of life – the latter appears to be true. However, amid the constant ebb and flow, we’ve noticed a few of direct mail marketing trends that don’t seem to be going anywhere soon. And we’re glad because they have the power to dramatically improve response rates and campaign success.

In this article, we’ll uncover three pandemic-spurred direct mail trends we think are here to stay:

· Trend #1: Direct mail is driving more digital activity

· Trend #2: Direct mail engagement is increasing

· Trend #3: Direct mail supports and empowers vulnerable groups

Continue reading to learn more about these three interesting direct mail marketing observations and how they can help improve your response rates and success.

Trend #1: Direct mail is driving more digital activity than ever Direct mail marketing has generated record levels of digital activity, according to the latest JICMAIL report, driving a 41% increase in tablet or smartphone use in a two-year growth trend. The report revealed other interesting digital activity data points, including:

· 9% of mail drives consumers to advertiser websites

· 6% of mail recipients seek new information about a brand online

· 5% of mail prompts recipients to access their online account details

Increases in direct mail’s effectiveness at driving digital actions emerged about a year ago and show no signs of dissipating, thanks to new omnichannel tools like IQ Mail. This technology makes it easier for brands to generate online activity from direct mail by turning a single mailer into multiple impressions across various digital platforms.

Trend #2: Direct mail engagement is increasing

The JICMAIL report also revealed that direct mail engagement remains at pandemic lockdown highs, with recipients interacting with a single mailer 4.4 times each month. Data also shows that direct mail advertising remains in a recipient’s home for more than a week on average, demonstrating the perceived high value of mailers in this pandemic era. Looking for hints on using direct mail marketing to increase engagement? Check out our article with 10 engagement-boosting tips.

Trend #3: Direct mail supports and empowers vulnerable groups Industry experts suggest that direct mail played a critical role in supporting and empowering vulnerable groups throughout the pandemic, including those without online skills or who lack access to a computer and/or the internet. With social distancing in place, many felt relieved not having to call on others to help them upload or download attachments because of a mailer’s easy accessibility. As a result, the Data & Marketing Association (DMA) reiterates the importance of continuing to incorporate traditional direct mail into marketing campaigns – with or without a digital component – as a tried-and-true approach for reaching and supporting vulnerable audiences.

Like many aspects of business and life, the pandemic has changed how we think about direct mail marketing. By staying ahead of these and other industry trends, we’ll help you evolve your print communications strategy to enhance the results of your next campaign. Head to our website to learn more about our range of mailing campaign services, including personalized variable data printing (VDP), database management, list maintenance, and our signature omnichannel technology, IQ Mail. Reach out to get started today.

Posted on March 29, 2022March 27, 2022Author Paradigm Digital ColorCategories UncategorizedTags Digital Printing, digital trends, direct mail, Direct Mail Marketing, direct mail success, mail engagement

Post navigation

Previous Previous post: 8 Direct Mail Marketing Tips for Success
Next Next post: How to Use the 40-40-20 Rule of Direct Mail Marketing
The Essential Guide for Nonprofits

Sign Up for Updates

Categories

  • Awards
  • Brochures
  • Business Growth
  • Catalogs
  • Commercial Printing Services
  • Customer Engagement
  • Direct Mail Marketing
  • FAQs
  • Magalogs
  • Marketing
  • News
  • Pocket Folders
  • Press Release
  • Retail Printing Services
  • Tradeshow Printing
  • Uncategorized

Archives

  • January 2023
  • December 2022
  • November 2022
  • October 2022
  • July 2022
  • June 2022
  • May 2022
  • April 2022
  • March 2022
  • February 2022
  • January 2022
  • December 2021
  • November 2021
  • October 2021
  • September 2021
  • July 2021
  • April 2021
  • March 2021
  • March 2020
  • January 2020
  • December 2019
  • November 2019
  • October 2019
  • September 2019
  • July 2019
  • May 2019
  • April 2019

Tags

40 40 20 rule Best Practices BMEU boost customer engagement Branding Brochure Design Business Mail Entry Unit content content marketing content strategy corporate gifting customer journey customer satisfaction Custom Pocket Folders Custom Printing Data-Driven Printing Design Digital Printing digital trends direct mail Direct Mail Marketing direct mail success EDDM email marketing Every Door Direct Mail Fundraising Graphics Arts Association How to Large Format Printing mail campaign mail engagement marketing marketing strategy Neographics Offset Printing Print a Brochure print marketing strategy print strategy social proof solicitation successful mail campaign Tips Tradeshow Banners Website Wide Format Printing
  • Home
  • Capabilities
  • Portfolio
  • Client Success Stories
  • Request a Quote
  • About
  • Blog
  • COVID 19 Update
  • Contact Us
105 James Way
Southampton, PA 18966
PH: 215-942-7500
FX: 215-942-7533
Copyright © 2023 pdcgraphics.com
Website Design by IQnection - A Digital Marketing Agency