Storytelling in print marketing is about more than writing words on a page – it’s an art form that profoundly connects organizations with their audiences.
Print remains a timeless and effective favorite in a sea of diverse marketing channels. One of the major strengths of direct mail advertising is the
Direct mail marketing remains a tangible and impactful medium in today’s digital age, where online communications dominate the marketing landscape. Recent research revealed that print
The Association of National Advertisers (ANA) is an industry-leading source of marketing research and intelligence that publishes valuable benchmark data. This data helps marketers make
Direct mail marketing is an effective channel for engaging customers and prospects. According to the 2022 State of Direct Mail Report, marketers are ramping up
Retaining customers is an extremely valuable part of your organization’s success. According to the book, Leading on the Edge of Chaos, just a 2% increase
If you’ve dismissed direct mail marketing in favor of other tactics, you could be missing the many advantages of using this time-tested strategy, especially in
The pandemic has changed our lives in immeasurable ways, altering how we live and work. Dramatic shifts have left many wondering whether things will eventually
We know that direct mail marketing is effective, cost-efficient, and trackable when paired with omnichannel technologies like IQ Mail, but not every mailer is designed
Direct mail marketing and corporate gifting strengthen the health of key accounts, helping to reduce the churn, increase customer satisfaction, and ultimately improve your bottom
