Retaining customers is an extremely valuable part of your organization’s success. According to the book, Leading on the Edge of Chaos, just a 2% increase in customer retention affects your profit the same as cutting costs by 10%!
So, what’s the secret to earning repeat customers? Building loyalty. And print marketing is an excellent strategy for getting ahead.
In this article, we’ll explain how print marketing builds customer loyalty, discuss the role of direct mail marketing, and provide ten direct mail ideas to start earning repeat business for your organization – stat.
How print marketing builds customer loyalty
Print marketing helps build customer loyalty in the following ways:
Earning repeat customers depends on building trust, and print marketing is one of the most trusted advertising methods. In fact, 82% of consumers trust print ads the most when making a purchase decision. When customers trust a business in print, they’re more likely to demonstrate revenue- and growth-promoting loyalty.
Makes a positive first impression
Drawing in loyal customers starts at the very beginning: the first impression. What better first impression than a beautifully designed print marketing piece? It can show your customers that your company is a quality, trustworthy business.
Connects with customers personally
With print marketing, you can capitalize on the personal touch sometimes lost in the digital world. For instance, personalized birthday or thank you postcards let your customers know you appreciate their purchase and support, helping to build loyalty and repeat business.
Direct mail is a powerhouse print marketing strategy
Direct mail is a type of print marketing with customer loyalty-building advantages that can drive your organization’s sales. When paired with IQ Mail technology, integrated direct mail marketing is an effective, cost-efficient, and trackable strategy that can elevate your campaign results by 23-46%.
This integrated solution uses an omnichannel approach using seven different technologies, including social media, mail tracking, Informed Delivery®, and call tracking. With the ability to track campaign effectiveness, IQ Mail lets you know who responds to your campaign to help measure customer loyalty and the impact on your bottom line.
IQ Mail allows you to:
- Track campaign effectiveness
- Increase campaign exposure
- Improve campaign response rates
- Calculate ROI
Next, we’ll break down ten direct mail marketing ideas to help build loyalty for more repeat customers – and a larger bottom line.
10 Direct mail marketing ideas
Looking for ways to earn customer loyalty using the power of direct mail? Consider this top ten list to start growing your customer retention rate:
- Customer feedback surveys
- Exclusive invitations
With full-service direct mail marketing services, we have the technologies and decades of expertise to help you use print marketing to grow your organization’s bottom line. From database management and advanced technologies like variable data printing (VDP) and IQ Mail, we’re an expert print marketing partner you can trust for results. Contact our team to learn more.