Traditional and digital marketing are proven drivers of business growth. So, which method is best for your organization? In this post, we’ll argue that they both deserve a seat at the table. We’ll also introduce you to a new cutting-edge technology that blends the advantages of traditional and digital marketing into one ROI-boosting direct mail advertising solution that can dramatically boost your results.
First, let’s review a high-level summary of traditional and digital marketing to distinguish these complementary strategies.
Traditional marketing uses offline advertising and promotions to reach your target groups, increase awareness, and drive sales of your products and services. While traditional marketing may seem outdated in today’s digital-centric world, it remains a viable and effective strategy for reaching your business goals.
Types of traditional marketing
Following are examples of the five primary categories of traditional marketing:
- Direct mail marketing – Postcards, catalogs, and solicitation materials
- Print advertising – Magazines and newspapers
- Broadcast advertising – Television and radio
- Outdoor advertising – Billboards, signs, and banners
- Telephone advertising – Telemarketing, SMS marketing, and cold calling
Advantages of traditional marketing
Traditional marketing offers many advantages. Here’s what to consider before investing your marketing dollars:
- Best for local audience reach
- Established and reliable method
- Easy to process and recall
However, traditional marketing is often a one-way communication channel that doesn’t allow recipients to engage or interact. Additionally, it’s often challenging to measure the results, making future decision-making challenging. These considerations make traditional marketing infinitely more successful when paired with an innovative digital marketing strategy.
With the advent of personal computers, the internet, and smartphones over the last three decades, digital marketing has become a powerful influence on our daily lives. As a result, advertisers are shifting more of their marketing dollars to digital media to capture an increasingly online audience.
Types of digital marketing
Following are a few examples of digital marketing:
- Search engine marketing
- Pay-per-click (PPC) advertising
- Display advertising
- Social media marketing
- Mobile marketing
- Content marketing
- Email marketing
Advantages of digital marketing
Digital marketing delivers many desirable advantages to advertisers, including:
- Wide audience reach
- High level of customer engagement
- Trackability and measurability
With vastly different approaches, there’s much to consider when deciding whether to invest your marketing dollars in traditional or digital marketing – or both, as we’ll discuss in the next section.
What if you could have the best of both worlds? Introducing IQ Mail
IQ Mail is an omnichannel direct mail marketing strategy using both traditional and digital marketing channels to deliver the best of both worlds. It’s an offline tool with the benefit of online trackability, allowing you to attribute the effectiveness of your campaigns and enhance results.
IQ Mail uses seven technologies to increase the number of customer touchpoints in a single mailer, including Google, social media, and email. By dramatically increasing the exposure to your mailer’s message, you can lift your results by an average of 23-46%!
Advantages of IQ Mail
IQ Mail helps you become a better marketer by integrating traditional and digital advantages that give you the tools to:
- Track campaign effectiveness
- Increase campaign exposure
- Improve campaign response rates
- Calculate return on investment (ROI)
Is IQ Mail right for you? You be the judge. Contact our team to schedule a free demo of IQ Mail today. This intelligent traditional and digital marketing-based solution can be just the difference-maker you need to accomplish your organization’s goals. For more on how to benefit from this traditional and digital marketing strategy, visit our website or connect with an IQ Mail expert.