Digital Printing Archives

10 Direct Mail Marketing Ideas to Earn Repeat Customers

Retaining customers is an extremely valuable part of your organization’s success. According to the book, Leading on the Edge of Chaos, just a 2% increase in customer retention affects your profit the same as cutting costs by 10%!

So, what’s the secret to earning repeat customers? Building loyalty. And print marketing is an excellent strategy for getting ahead.

In this article, we’ll explain how print marketing builds customer loyalty, discuss the role of direct mail marketing, and provide ten direct mail ideas to start earning repeat business for your organization – stat.

How print marketing builds customer loyalty

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Traditional vs. Digital Marketing: Which is Best for You?

Traditional and digital marketing are proven drivers of business growth. So, which method is best for your organization? In this post, we’ll argue that they both deserve a seat at the table. We’ll also introduce you to a new cutting-edge technology that blends the advantages of traditional and digital marketing into one ROI-boosting direct mail advertising solution that can dramatically boost your results.

First, let’s review a high-level summary of traditional and digital marketing to distinguish these complementary strategies.

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3 Pandemic-Spurred Direct Mail Trends That Aren’t Going Anywhere Soon

The pandemic has changed our lives in immeasurable ways, altering how we live and work. Dramatic shifts have left many wondering whether things will eventually revert to the way they were or whether we’ll continually define a “new normal.” In the print communications industry – and most other aspects of life – the latter appears to be true. However, amid the constant ebb and flow, we’ve noticed a few of direct mail marketing trends that don’t seem to be going anywhere soon. And we’re glad because they have the power to dramatically improve response rates and campaign success.

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8 Direct Mail Marketing Tips for Success

We know that direct mail marketing is effective, cost-efficient, and trackable when paired with omnichannel technologies like IQ Mail, but not every mailer is designed for success. However, a helpful rule can shed some light on designing and writing your mailer to enhance the results, and it’s based on an easy-to-remember formula: the 3:33 rule.

What is the 3:33 rule for direct mail?

This time-tested formula suggests that you have:

· 3 seconds to grab the recipient’s attention

· 30 seconds to engage and entice them to read more

· 3 minutes for your prospect to determine whether to respond

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Choosing the Right Commercial Printer in Philadelphia PA

Are you seeking a commercial printing partner in the Philadelphia and Tri-State area?

We are an award-winning commercial printer serving retail and business customers in Philadelphia, PA and the surrounding areas for more than 20 years, led by experts in print driven communication who have spent their careers helping customers grow their businesses and promote their initiatives.

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What is the Difference Between Digital and Offset Printing?

In the world of printing, the concept of digital printing is pretty much the new kid on the block.

People have been printing things since the days of Gutenberg, and offset printing dates back to 1875, but digital printing technology as we know only goes back a few decades.

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