Large Format Printing Drives Business Development

Large format printing is a crucial tool for business development, particularly in tradeshow booth design and point-of-purchase displays. In this blog post, we’ll explore four key areas where large format printing can help your business stand out and drive growth: tradeshow booth backdrops and retractable banners, wall and floor graphics, and point-of-purchase displays.

Tradeshow Booth Backdrops and Retractable Banners


Tradeshow booth backdrops are a great way to make a big impression at a tradeshow or conference. These large graphics are typically displayed behind a booth or exhibit space and provide a visually striking background for your products or services. There are several types of tradeshow booth backdrops to choose from, including tension fabric displays, pop-up displays, and custom printed backdrops.

Tension fabric displays are a popular choice for tradeshow booth backdrops because they are lightweight, easy to set up, and can be custom printed with your company’s branding and messaging. These displays are made of a stretchy fabric material that is stretched over a frame, creating a seamless and wrinkle-free display.


Retractable banners are a versatile and portable option for business marketing and branding. These banners are designed to be easily set up and taken down, making them a convenient choice for businesses that attend multiple events or need to change up their display frequently.

Retractable banners are typically made of a lightweight and durable material, such as vinyl or polyester, and are printed with high-quality graphics. They are available in a variety of sizes and styles, making it easy to find the perfect banner for your needs.

One of the major advantages of retractable banners is their portability. These banners can be easily rolled up and stored in a compact carrying case, making them easy to transport to events and tradeshows. They can also be easily set up by a single person, making them a convenient choice for businesses with limited staffing.

Custom printed backdrops are a more specialized option for tradeshow booth design. These backdrops are typically made of materials like vinyl or canvas and are custom printed with your company’s branding and messaging. Custom printed backdrops are a great choice for businesses that want to create a unique and impactful display for their tradeshow booth.

Wall or floor graphics


Wall or floor graphics are a great way to create a visually striking display in a retail or business setting. These large graphics can be custom printed with your company’s branding and messaging and are a great way to grab the attention of customers or clients.

Wall graphics are typically made of a vinyl material and can be easily applied to any smooth surface, such as walls, windows, or doors. They are a great way to add visual interest to a retail space or office and can be used to promote products, services, or special offers.

Floor graphics are a similar product, but are designed to be applied to floors or other flat surfaces. These graphics are typically made of a slip-resistant material and are a great way to direct traffic or highlight a specific area of a business or event.

Both wall and floor graphics are a cost-effective way to add visual elements and design to your space. Having branded design elements are also effective in headquarters not available to the public to boost internal comradery and promote core values.

Point-of-Purchase Graphics

Large print graphics at the point-of-sale are important for a number of reasons. First and foremost, they help to grab the attention of customers and draw them in to make a purchase. With eye-catching graphics and bold messaging, large print point-of-sale displays can help to differentiate your products or services from those of your competitors and drive sales.

In addition to attracting customers, large print graphics at the point-of-sale can also help to create a cohesive branding experience for your business. By using consistent graphics and messaging throughout your store or retail space, you can create a strong brand identity that resonates with customers and helps to build loyalty.

Finally, large print graphics at the point-of-sale can also be used to educate customers about your products or services. By providing detailed product information or showcasing the features and benefits of your offerings, you can help customers make informed purchasing decisions and drive sales.

Large Print Graphics are a cost-effective way to move your brand forward and increase your revenues. Learn more about the full printing capabilities from PDC Graphics online or call 215-942-7500