Many businesses today favor digital mediums as the focus of promotional campaigns. However, traditional marketing outperforms its digital counterparts in certain aspects, including credibility, response, and engagement.
Print marketing remains a dominant outreach strategy, especially for nonprofits, higher education institutions, and various business sectors. Given the steady demand for commercial offset printing, digital printing, large-format printing, and mailing, it’s clear that organizations recognize the unique advantages of direct mail advertising.
Even if this is a term you haven’t heard before, you see examples of this method of printing in everyday life. Posters, banners, cardboard standees
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