8 Print Ideas for Making the Big Ask

Master the Art of the Big Ask in Your Next Solicitation Campaign – Blog Series Part 4

Whether you’re assembling a robust capital campaign solicitation kit, or you need a tidier donor package, the right components can help you secure the funds and support your organization’s needs. The following are a few of the top print materials to consider when making your big ask:

  1. Proposal letter
  2. Impact report
  3. Brochure
  4. Annual report
  5. Newsletter
  6. Pledge card or gift envelope
  7. Infographics or gift range charts
  8. Custom promotional item with your branded identity

While it’s not necessary – or wise! – to include all these materials in your kit, it’s rare to use them alone. Nonprofit organizations of all sizes often bundle at least two items together, such as a personalized letter and pledge card. The ideal combination of print materials depends on the nature of your big ask.

To master the art of the big ask, begin with understanding your donors’ drivers and design a compelling giving solicitation strategy to move the needle. How can we help lighten your load? We are a best-in-class commercial printer specializing in quality, accurate, and efficient nonprofit communications, from personalized, data-driven digital and offset production to segmented mailing and distribution. For more than 20 years, we’ve leveraged our state-of-the-art equipment and advanced expertise to execute print solicitation campaigns with excellence. Partner with our award-winning and nationally recognized professional printing experts to make your next big ask one for the ages.

For more on Jim Rosenthal or to get a custom quote, visit our website.

You can read the full blog series Master the Art of the Big Ask in Your Next Solicitation Campaign by clicking below:

  1. The Drivers of Giving
  2. The Power of the Big Ask
  3. The Art of Crafting the Big Ask
  4. 8 Print Ideas for Making the Big Ask

How to Create a Catalog or Even a Magalog for Your Company

Stack of catalogs

In our last blog post, we talked about direct mail and how it “tends to stick around,” meaning that it will often stay in the home for up to a month.

The same holds true for catalogs. Once people get them, they tend to hold onto them, providing your business with constant brand exposure.

But catalogs will only stick around, of course, if they’re done well. In this blog post, we’ll discuss how to create a catalog that stands the test of time, instead of one that ends up in the trash.

Continue reading How to Create a Catalog or Even a Magalog for Your Company