8 Print Ideas for Making the Big Ask

Master the Art of the Big Ask in Your Next Solicitation Campaign – Blog Series Part 4

Whether you’re assembling a robust capital campaign solicitation kit, or you need a tidier donor package, the right components can help you secure the funds and support your organization’s needs. The following are a few of the top print materials to consider when making your big ask:

  1. Proposal letter
  2. Impact report
  3. Brochure
  4. Annual report
  5. Newsletter
  6. Pledge card or gift envelope
  7. Infographics or gift range charts
  8. Custom promotional item with your branded identity

While it’s not necessary – or wise! – to include all these materials in your kit, it’s rare to use them alone. Nonprofit organizations of all sizes often bundle at least two items together, such as a personalized letter and pledge card. The ideal combination of print materials depends on the nature of your big ask.

To master the art of the big ask, begin with understanding your donors’ drivers and design a compelling giving solicitation strategy to move the needle. How can we help lighten your load? We are a best-in-class commercial printer specializing in quality, accurate, and efficient nonprofit communications, from personalized, data-driven digital and offset production to segmented mailing and distribution. For more than 20 years, we’ve leveraged our state-of-the-art equipment and advanced expertise to execute print solicitation campaigns with excellence. Partner with our award-winning and nationally recognized professional printing experts to make your next big ask one for the ages.

For more on Jim Rosenthal or to get a custom quote, visit our website.

You can read the full blog series Master the Art of the Big Ask in Your Next Solicitation Campaign by clicking below:

  1. The Drivers of Giving
  2. The Power of the Big Ask
  3. The Art of Crafting the Big Ask
  4. 8 Print Ideas for Making the Big Ask

The Benefits of Sending EDDM Postcards

Run by the U.S. Postal Service, Every Door Direct Mail (EDDM) is a program that can market your company to every address in a neighborhood without the use of a mailing list.

And because this service is offered at a reduced postal rate, businesses can use their mailing campaigns to reach their target audience in a given area without exhausting their budget.

In this blog post, we’ll look at the benefits of using EDDM postcards.

Continue reading The Benefits of Sending EDDM Postcards

Top 7 Direct Mail Marketing Best Practices

When we hear the term “direct mail,” it’s tempting to picture the array of flyers and coupons that seems to clog up your mailbox every few weeks.

When done right, direct mail can be memorable, not disposable. Targeted direct mail has a very distinct and significant advantage over email — when someone receives something in the mail they have to physically look at it. Many/most people who receive direct targeted emails delete them without ever even looking at them.

In this blog post, we’ll look at some of the direct mail marketing best practices you can use to increase your audience.

Continue reading Top 7 Direct Mail Marketing Best Practices