Many businesses today favor digital mediums as the focus of promotional campaigns. However, traditional marketing outperforms its digital counterparts in certain aspects, including credibility, response, and engagement.
Print marketing remains a dominant outreach strategy, especially for nonprofits, higher education institutions, and various business sectors. Given the steady demand for commercial offset printing, digital printing, large-format printing, and mailing, it’s clear that organizations recognize the unique advantages of direct mail advertising.
Print remains a timeless and effective favorite in a sea of diverse marketing channels. One of the major strengths of direct mail advertising is the tangible connection it offers. Yet, its strength isn’t just rooted in content and design – it’s also in the journey from a direct mail marketing idea to tangible results for your bottom line.
Direct mail marketing remains a tangible and impactful medium in today’s digital age, where online communications dominate the marketing landscape. Recent research revealed that print often generates a higher return on investment than digital marketing, a major strength of direct mail advertising.
As the summer sun shines upon us, consider infusing your direct mailers with seasonal radiance. You can leave a blazing impression by incorporating vibrant summer references and special day-themed elements into your campaigns. Research shows that consumers can’t resist the allure of special day-themed products and promotions, making them the secret ingredient for summertime success.
Learn the most recent return on investment (ROI) findings for direct mail from ANA and effectiveness data from other trusted sources to help you make the most of your 2023 marketing budget.
Direct mail marketing is an effective channel for engaging customers and prospects. According to the 2022 State of Direct Mail Report, marketers are ramping up
The demand for print materials is on an upward climb. 72% of corporations use direct mail advertising to build brand awareness. Here are seven reasons you should consider print marketing for your business.
Retaining customers is an extremely valuable part of your organization’s success. According to the book, Leading on the Edge of Chaos, just a 2% increase
If you’ve dismissed direct mail marketing in favor of other tactics, you could be missing the many advantages of using this time-tested strategy, especially in
