Many businesses today favor digital mediums as the focus of promotional campaigns. However, traditional marketing outperforms its digital counterparts in certain aspects, including credibility, response, and
The constant changes in the digital world do not affect the reliability of the printed word for advertisers and marketers. Print campaigns continue to be
Large format printing is a crucial tool for business development, particularly in tradeshow booth design and point-of-purchase displays. In this blog post, we’ll explore four
Higher education marketing teams and administrators have long used direct mail for recruitment, fundraising, and branding because it’s a remarkably effective tool. However, a successful
Retaining customers is an extremely valuable part of your organization’s success. According to the book, Leading on the Edge of Chaos, just a 2% increase
Traditional and digital marketing are proven drivers of business growth. So, which method is best for your organization? In this post, we’ll argue that they
When implemented successfully, direct mail marketing can play an integral role in boosting customer engagement and sales, making it a worthy player in your marketing
The pandemic has changed our lives in immeasurable ways, altering how we live and work. Dramatic shifts have left many wondering whether things will eventually
We know that direct mail marketing is effective, cost-efficient, and trackable when paired with omnichannel technologies like IQ Mail, but not every mailer is designed
Print marketing remains a powerful strategy for enhancing brand recognition and boosting sales, even in a digital era. In fact, recent research revealed that print
