How to Choose a Higher Education Direct Mail Printer

Higher education marketing teams and administrators have long used direct mail for recruitment, fundraising, and branding because it’s a remarkably effective tool. However, a successful campaign extends deeper than mailing lists, printing presses, and postage. The printer you choose can play a vital role in advancing your initiatives, giving you peace of mind with a trusted partner in your court. So, how can you know whether your printer has what it takes to move the needle? The answer comes down to asking the right questions.

In this article, we’ll describe three questions to consider that can reveal whether a printer shares your dedication to achieving your mission – or they’re merely interested in landing another print job.

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10 Direct Mail Marketing Ideas to Earn Repeat Customers

Retaining customers is an extremely valuable part of your organization’s success. According to the book, Leading on the Edge of Chaos, just a 2% increase in customer retention affects your profit the same as cutting costs by 10%!

So, what’s the secret to earning repeat customers? Building loyalty. And print marketing is an excellent strategy for getting ahead.

In this article, we’ll explain how print marketing builds customer loyalty, discuss the role of direct mail marketing, and provide ten direct mail ideas to start earning repeat business for your organization – stat.

How print marketing builds customer loyalty

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Traditional vs. Digital Marketing: Which is Best for You?

Traditional and digital marketing are proven drivers of business growth. So, which method is best for your organization? In this post, we’ll argue that they both deserve a seat at the table. We’ll also introduce you to a new cutting-edge technology that blends the advantages of traditional and digital marketing into one ROI-boosting direct mail advertising solution that can dramatically boost your results.

First, let’s review a high-level summary of traditional and digital marketing to distinguish these complementary strategies.

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How to Use the 40-40-20 Rule of Direct Mail Marketing

When implemented successfully, direct mail marketing can play an integral role in boosting customer engagement and sales, making it a worthy player in your marketing mix. As the bottom-line impacts of this strategy become more evident, we continually look for ways to maximize your results even more. In today’s post, we’ll introduce you to the 40-40-20 rule of direct mail marketing, a handy tool for helping to predict the success of your campaign.

What is the 40-40-20 rule?

The 40-40-20 rule of direct mail marketing says that the success of your campaign depends on three factors: your audience, your offer, and everything else.

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8 Direct Mail Marketing Tips for Success

We know that direct mail marketing is effective, cost-efficient, and trackable when paired with omnichannel technologies like IQ Mail, but not every mailer is designed for success. However, a helpful rule can shed some light on designing and writing your mailer to enhance the results, and it’s based on an easy-to-remember formula: the 3:33 rule.

What is the 3:33 rule for direct mail?

This time-tested formula suggests that you have:

· 3 seconds to grab the recipient’s attention

· 30 seconds to engage and entice them to read more

· 3 minutes for your prospect to determine whether to respond

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How to Improve Your Print Marketing Strategy

Print marketing remains a powerful strategy for enhancing brand recognition and boosting sales, even in a digital era. In fact, recent research revealed that print advertising generates higher levels of brand recall over digital and 82% of consumers trust print the most when making purchasing decisions. It’s no wonder, then, that global direct mail marketing spending is expected to reach $72.67 billion in 2022, up 1.5% over 2021.

While direct mail marketing is intrinsically effective, it requires an evolved game plan to stay ahead in an increasingly digital environment.

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6 Common Direct Mail Marketing Mistakes to Avoid

Direct mail marketing is a powerful tool for generating leads, boosting sales, and securing funds and support for your organization. However, the results can fall flat if the execution strategy isn’t spot-on. In this post, we’ve rounded up six of the most common direct mail advertising mistakes and how to avoid them.

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20 Practical Ways to Boost Sales with Direct Mail Postcards and Letters

Direct mail postcards and letters can be excellent tools for generating leads and sales for one simple reason: they work. According to the USPS, direct mail recipients purchased 28% more merchandise and spent 28% more money than non-recipients, proving that it pays to incorporate direct mail advertising into your marketing campaigns. However, not all direct mailers are created equal. 

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3 Profitable Strategies for Building Customer Engagement

Want to know your biggest asset? Engaged customers. 

The depth of relationships between a business and its clients is one of the best predictors of lifetime value. Companies with improved customer engagement cross-sell by 22%, drive up-sell revenues from 13% to 51%, and increase order sizes by as much as 80%. 

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