Direct mail marketing is a powerful tool for generating leads, boosting sales, and securing funds and support for your organization. However, the results can fall flat if the execution strategy isn’t spot-on. In this post, we’ve rounded up six of the most common direct mail advertising mistakes and how to avoid them.
Direct mail postcards and letters can be excellent tools for generating leads and sales for one simple reason: they work. According to the USPS, direct mail recipients purchased 28% more merchandise and spent 28% more money than non-recipients, proving that it pays to incorporate direct mail advertising into your marketing campaigns. However, not all direct […]