7 Reasons to Use Print Marketing in Your Mix

Amid the rise of digital advertising channels like Twitter, Facebook, and email, print marketing remains a time-tested strategy for boosting customer engagement and sales. In fact, 72% of corporations use direct mail advertising to build brand awareness effectively. As demand for print continues its upward climb, experts predict remarkable growth in the commercial printing market through 2025, giving this valuable marketing strategy even more momentum.

If you’re considering adding print marketing to your mix, this article will break down our seven favorite reasons to proceed with confidence:

  1. Trustworthiness
  2. Environmentally friendly
  3. Creative
  4. Cost-effective
  5. Time-efficient
  6. Convenient
  7. Personalized

Continue reading 7 Reasons to Use Print Marketing in Your Mix

10 Direct Mail Marketing Ideas to Earn Repeat Customers

Retaining customers is an extremely valuable part of your organization’s success. According to the book, Leading on the Edge of Chaos, just a 2% increase in customer retention affects your profit the same as cutting costs by 10%!

So, what’s the secret to earning repeat customers? Building loyalty. And print marketing is an excellent strategy for getting ahead.

In this article, we’ll explain how print marketing builds customer loyalty, discuss the role of direct mail marketing, and provide ten direct mail ideas to start earning repeat business for your organization – stat.

How print marketing builds customer loyalty

Continue reading 10 Direct Mail Marketing Ideas to Earn Repeat Customers

Traditional vs. Digital Marketing: Which is Best for You?

Traditional and digital marketing are proven drivers of business growth. So, which method is best for your organization? In this post, we’ll argue that they both deserve a seat at the table. We’ll also introduce you to a new cutting-edge technology that blends the advantages of traditional and digital marketing into one ROI-boosting direct mail advertising solution that can dramatically boost your results.

First, let’s review a high-level summary of traditional and digital marketing to distinguish these complementary strategies.

Continue reading Traditional vs. Digital Marketing: Which is Best for You?

10 Direct Mail Marketing Myths Debunked

If you’ve dismissed direct mail marketing in favor of other tactics, you could be missing the many advantages of using this time-tested strategy, especially in today’s business environment. While direct mail marketing has always generated strong results, we explained in a recent article how it’s driven more digital activity and engagement since the pandemic began – and it shows no signs of stopping.

However, if you’re still on the fence, we’ve debunked ten common myths about direct mail advertising to prove that this trusty tactic deserves a spot in your organization’s marketing plan.

Continue reading 10 Direct Mail Marketing Myths Debunked

8 Direct Mail Marketing Tips for Success

We know that direct mail marketing is effective, cost-efficient, and trackable when paired with omnichannel technologies like IQ Mail, but not every mailer is designed for success. However, a helpful rule can shed some light on designing and writing your mailer to enhance the results, and it’s based on an easy-to-remember formula: the 3:33 rule.

What is the 3:33 rule for direct mail?

This time-tested formula suggests that you have:

· 3 seconds to grab the recipient’s attention

· 30 seconds to engage and entice them to read more

· 3 minutes for your prospect to determine whether to respond

Continue reading 8 Direct Mail Marketing Tips for Success

10 Ways to Use Direct Mail Marketing and Corporate Gifting and to Boost Customer Engagement

Direct mail marketing and corporate gifting strengthen the health of key accounts, helping to reduce the churn, increase customer satisfaction, and ultimately improve your bottom line. These strategies allow you to connect with your customers personally and express appreciation, which elevates customer engagement and profitability by:

· Strengthening customer relationships

· Increasing customer advocacy

· Increasing customer retention

· Driving more upsell opportunities

· Staying top of mind with customers

Continue reading 10 Ways to Use Direct Mail Marketing and Corporate Gifting and to Boost Customer Engagement

The Benefits of Sending EDDM Postcards

Run by the U.S. Postal Service, Every Door Direct Mail (EDDM) is a program that can market your company to every address in a neighborhood without the use of a mailing list.

And because this service is offered at a reduced postal rate, businesses can use their mailing campaigns to reach their target audience in a given area without exhausting their budget.

In this blog post, we’ll look at the benefits of using EDDM postcards.

Continue reading The Benefits of Sending EDDM Postcards

6 Reasons Why Direct Mail Marketing Still Works

Full Mailbox Direct Mail

In an age where digital is king, direct mail marketing might seem sort of quaint.

After all, more people consume video online than watch TV, so what chance can a traditional printed mailer have to reach your customers?

Don’t count out direct mail just yet. It remains a great way of reaching and connecting with your target audience. Here are six reasons why direct mail marketing still works.

Continue reading 6 Reasons Why Direct Mail Marketing Still Works