Higher education marketing teams and administrators have long used direct mail for recruitment, fundraising, and branding because it’s a remarkably effective tool. However, a successful campaign extends deeper than mailing lists, printing presses, and postage. The printer you choose can play a vital role in advancing your initiatives, giving you peace of mind with a trusted partner in your court. So, how can you know whether your printer has what it takes to move the needle? The answer comes down to asking the right questions.
In this article, we’ll describe three questions to consider that can reveal whether a printer shares your dedication to achieving your mission – or they’re merely interested in landing another print job.
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