How to Choose a Higher Education Direct Mail Printer
Higher education marketing teams and administrators have long used direct mail for recruitment, fundraising, and branding because it’s a remarkably effective tool. However, a successful campaign extends deeper than mailing lists, printing presses, and postage. The printer you choose can play a vital role in advancing your initiatives, giving you peace of mind with a […]
10 Direct Mail Marketing Ideas to Earn Repeat Customers
Retaining customers is an extremely valuable part of your organization’s success. According to the book, Leading on the Edge of Chaos, just a 2% increase in customer retention affects your profit the same as cutting costs by 10%! So, what’s the secret to earning repeat customers? Building loyalty. And print marketing is an excellent strategy […]