How to Create a Catalog or Even a Magalog for Your Company

In our last blog post, we talked about direct mail and how it “tends to stick around,” meaning that it will often stay in the home for up to a month. The same holds true for catalogs. Once people get them, they tend to hold onto them, providing your business with constant brand exposure. But […]

Top 7 Direct Mail Marketing Best Practices

When we hear the term “direct mail,” it’s tempting to picture the array of flyers and coupons that seems to clog up your mailbox every few weeks. When done right, direct mail can be memorable, not disposable. Targeted direct mail has a very distinct and significant advantage over email — when someone receives something in […]