Tag: print marketing

A Review of the Best Print Campaigns of 2022

The constant changes in the digital world do not affect the reliability of the printed word for advertisers and marketers. Print campaigns continue to be a reliable way for brands to build awareness, market their products, and inspire the masses. In recent years, many companies have shifted their marketing campaigns back to print. This post will showcase some of the best print campaigns of 2022 to inspire your own campaigns in 2023.

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How to Use the 40-40-20 Rule of Direct Mail Marketing

When implemented successfully, direct mail marketing can play an integral role in boosting customer engagement and sales, making it a worthy player in your marketing mix. As the bottom-line impacts of this strategy become more evident, we continually look for ways to maximize your results even more. In today’s post, we’ll introduce you to the 40-40-20 rule of direct mail marketing, a handy tool for helping to predict the success of your campaign.

What is the 40-40-20 rule?

The 40-40-20 rule of direct mail marketing says that the success of your campaign depends on three factors: your audience, your offer, and everything else.

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