The Association of National Advertisers (ANA) is an industry-leading source of marketing research and intelligence that publishes valuable benchmark data. This data helps marketers make strategic decisions. Every January, the ANA releases its annual Response Rate Report, an analysis of performance and cost metrics across direct media channels. These channels include direct mail and digital outreach channels, such as SMS, email, paid search, social media advertising, and digital display advertising. This post will share the most recent return on investment (ROI) findings for direct mail from ANA and data from other trusted sources to help you make the most of your 2023 marketing budget.
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