Why Focusing on a Niche is the Smartest Business Move You Can Make
![Owner of a woman owned small business seeing the benefits of niche marketing with increased orders](https://www.pdcgraphics.com/wp-content/uploads/2024/04/Why-niche-marketing-1-1024x538.jpg)
Standing out in a competitive business environment is no longer just about being louder or more visible – it’s about being more relevant and impactful. The key is zeroing in on a niche.