3 Pandemic-Spurred Direct Mail Trends That Aren’t Going Anywhere Soon

The pandemic has changed our lives in immeasurable ways, altering how we live and work. Dramatic shifts have left many wondering whether things will eventually revert to the way they were or whether we’ll continually define a “new normal.” In the print communications industry – and most other aspects of life – the latter appears […]

8 Direct Mail Marketing Tips for Success

We know that direct mail marketing is effective, cost-efficient, and trackable when paired with omnichannel technologies like IQ Mail, but not every mailer is designed for success. However, a helpful rule can shed some light on designing and writing your mailer to enhance the results, and it’s based on an easy-to-remember formula: the 3:33 rule. […]