Direct mail marketing remains a tangible and impactful medium in today’s digital age, where online communications dominate the marketing landscape. Recent research revealed that print often generates a higher return on investment than digital marketing, a major strength of direct mail advertising. However, quality data is crucial in maximizing its effectiveness in this digital era. Quality data empowers you to bridge the gap between the physical and digital realms by infusing personalization and relevance into your print campaigns. Read on to learn why quality data matters and how it can elevate your print marketing campaigns.
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