Tag: How to

How to Create a Catalog or Even a Magalog for Your Company

Stack of catalogs

In our last blog post, we talked about direct mail and how it “tends to stick around,” meaning that it will often stay in the home for up to a month.

The same holds true for catalogs. Once people get them, they tend to hold onto them, providing your business with constant brand exposure.

But catalogs will only stick around, of course, if they’re done well. In this blog post, we’ll discuss how to create a catalog that stands the test of time, instead of one that ends up in the trash.

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Top 7 Direct Mail Marketing Best Practices

When we hear the term “direct mail,” it’s tempting to picture the array of flyers and coupons that seems to clog up your mailbox every few weeks.

When done right, direct mail can be memorable, not disposable. Targeted direct mail has a very distinct and significant advantage over email — when someone receives something in the mail they have to physically look at it. Many/most people who receive direct targeted emails delete them without ever even looking at them.

In this blog post, we’ll look at some of the direct mail marketing best practices you can use to increase your audience.

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