Month: May 2022

Traditional vs. Digital Marketing: Which is Best for You?

Traditional and digital marketing are proven drivers of business growth. So, which method is best for your organization? In this post, we’ll argue that they both deserve a seat at the table. We’ll also introduce you to a new cutting-edge technology that blends the advantages of traditional and digital marketing into one ROI-boosting direct mail advertising solution that can dramatically boost your results.

First, let’s review a high-level summary of traditional and digital marketing to distinguish these complementary strategies.

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10 Direct Mail Marketing Myths Debunked

If you’ve dismissed direct mail marketing in favor of other tactics, you could be missing the many advantages of using this time-tested strategy, especially in today’s business environment. While direct mail marketing has always generated strong results, we explained in a recent article how it’s driven more digital activity and engagement since the pandemic began – and it shows no signs of stopping.

However, if you’re still on the fence, we’ve debunked ten common myths about direct mail advertising to prove that this trusty tactic deserves a spot in your organization’s marketing plan.

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