Make Ideas Fly Before They Die

When facing a life or death decision, do you think the opinions of others would affect your behavior?

Social proof is a powerful phenomenon. People constantly look to the opinions of others to help them live wisely and navigate uncertainty. The behavior and preferences of your peers can shape every choice you make – from the vehicles, you drive to the candidates you vote for. But surely some of that superficiality would fade in more critical situations, right?

Not necessarily.

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