Category: Business Growth

Why Cutting Your Print Marketing Budget During a Recession Could Be a Costly Mistake

During an economic downturn, many businesses make the mistake of cutting back on their marketing budgets to save costs. While this may seem logical, reducing your print marketing budget can have serious consequences that impact long-term success. This post will explain why reducing your print marketing budget during a recession may do more harm than good. By delving into the research, we’ll explore why maintaining or even amping up your marketing spend is crucial for success during tough economic times.

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Becoming a Mindful Business Leader

According to Mindful.org, mindfulness is characterized as the basic human ability to be fully present, aware of where we are and what we’re doing, and not overly reactive or overwhelmed by what’s happening around us. It’s a practice gaining momentum in the workplace, with many organizations promoting it as an effective method to combat anxiety and depression that can lead to workplace burnout.

This article will explore what it means to become a mindful business leader, its benefits, and how you can flex your mindful leadership muscles. But first, let’s examine why companies choose this effective leadership style.

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6 Business Advantages of Direct Mail Marketing

Direct mail marketing is an effective channel for engaging customers and prospects. According to the 2022 State of Direct Mail Report, marketers are ramping up direct mail initiatives this year because of its many business advantages. In this post, we’ll highlight why direct mail remains a robust strategy for any organization.

Direct mail marketing is a business-enhancing tool because it helps you:

1. Target your ideal audience

2. Boost brand awareness and loyalty

3. Close deals faster

4. Drive leads and revenue

5. Invest your marketing dollars wisely

6. Stand out from your competitors

Keep reading to learn more about these six business advantages of using direct mail marketing to help you reach your organizational goals.

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8 Direct Mail Marketing Tips for Success

We know that direct mail marketing is effective, cost-efficient, and trackable when paired with omnichannel technologies like IQ Mail, but not every mailer is designed for success. However, a helpful rule can shed some light on designing and writing your mailer to enhance the results, and it’s based on an easy-to-remember formula: the 3:33 rule.

What is the 3:33 rule for direct mail?

This time-tested formula suggests that you have:

· 3 seconds to grab the recipient’s attention

· 30 seconds to engage and entice them to read more

· 3 minutes for your prospect to determine whether to respond

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10 Ways to Use Direct Mail Marketing and Corporate Gifting and to Boost Customer Engagement

Direct mail marketing and corporate gifting strengthen the health of key accounts, helping to reduce the churn, increase customer satisfaction, and ultimately improve your bottom line. These strategies allow you to connect with your customers personally and express appreciation, which elevates customer engagement and profitability by:

· Strengthening customer relationships

· Increasing customer advocacy

· Increasing customer retention

· Driving more upsell opportunities

· Staying top of mind with customers

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6 Tips for Business Growth in 2022

As many businesses learn to pivot – and pivot again – in response to the pandemic, others are just getting off the ground. So-called ‘pandemic entrepreneurs’ started 4.4 million new businesses in the last year, a nearly 25% increase over 2019, marking the most startups on record. Whether you’re a new player on the scene or a seasoned pro seeking more market share, business growth is essential for your success.

In this article, we’re getting down to basics with six helpful ways to scale your business in 2022:

  1. Get to know your customers
  2. Provide excellent customer service
  3. Deploy growth-oriented marketing tactics
  4. Hone your sales process
  5. Get involved in your community
  6. Refine your business growth strategy as you go

Continue reading to learn more about these strategies for taking your business to the next level.

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