8 Direct Mail Marketing Tips for Success

We know that direct mail marketing is effective, cost-efficient, and trackable when paired with omnichannel technologies like IQ Mail, but not every mailer is designed for success. However, a helpful rule can shed some light on designing and writing your mailer to enhance the results, and it’s based on an easy-to-remember formula: the 3:33 rule.

What is the 3:33 rule for direct mail?

This time-tested formula suggests that you have:

· 3 seconds to grab the recipient’s attention

· 30 seconds to engage and entice them to read more

· 3 minutes for your prospect to determine whether to respond

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10 Ways to Use Direct Mail Marketing and Corporate Gifting and to Boost Customer Engagement

Direct mail marketing and corporate gifting strengthen the health of key accounts, helping to reduce the churn, increase customer satisfaction, and ultimately improve your bottom line. These strategies allow you to connect with your customers personally and express appreciation, which elevates customer engagement and profitability by:

· Strengthening customer relationships

· Increasing customer advocacy

· Increasing customer retention

· Driving more upsell opportunities

· Staying top of mind with customers

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6 Tips for Business Growth in 2022

As many businesses learn to pivot – and pivot again – in response to the pandemic, others are just getting off the ground. So-called ‘pandemic entrepreneurs’ started 4.4 million new businesses in the last year, a nearly 25% increase over 2019, marking the most startups on record. Whether you’re a new player on the scene or a seasoned pro seeking more market share, business growth is essential for your success.

In this article, we’re getting down to basics with six helpful ways to scale your business in 2022:

  1. Get to know your customers
  2. Provide excellent customer service
  3. Deploy growth-oriented marketing tactics
  4. Hone your sales process
  5. Get involved in your community
  6. Refine your business growth strategy as you go

Continue reading to learn more about these strategies for taking your business to the next level.

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