Tag: email marketing

Traditional vs. Digital Marketing: Which is Best for You?

Traditional and digital marketing are proven drivers of business growth. So, which method is best for your organization? In this post, we’ll argue that they both deserve a seat at the table. We’ll also introduce you to a new cutting-edge technology that blends the advantages of traditional and digital marketing into one ROI-boosting direct mail advertising solution that can dramatically boost your results.

First, let’s review a high-level summary of traditional and digital marketing to distinguish these complementary strategies.

Continue reading Traditional vs. Digital Marketing: Which is Best for You? →

How to Use the 40-40-20 Rule of Direct Mail Marketing

When implemented successfully, direct mail marketing can play an integral role in boosting customer engagement and sales, making it a worthy player in your marketing mix. As the bottom-line impacts of this strategy become more evident, we continually look for ways to maximize your results even more. In today’s post, we’ll introduce you to the 40-40-20 rule of direct mail marketing, a handy tool for helping to predict the success of your campaign.

What is the 40-40-20 rule?

The 40-40-20 rule of direct mail marketing says that the success of your campaign depends on three factors: your audience, your offer, and everything else.

Continue reading How to Use the 40-40-20 Rule of Direct Mail Marketing →