6 Reasons Why Direct Mail Marketing Still Works

Full Mailbox Direct Mail

In an age where digital is king, direct mail marketing might seem sort of quaint.

After all, more people consume video online than watch TV, so what chance can a traditional printed mailer have to reach your customers?

Don’t count out direct mail just yet. It remains a great way of reaching and connecting with your target audience. Here are six reasons why direct mail marketing still works.

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What is the Difference Between Digital and Offset Printing?

Digital Printing

In the world of printing, the concept of digital printing is pretty much the new kid on the block.

People have been printing things since the days of Gutenberg, and offset printing dates back to 1875, but digital printing technology as we know only goes back a few decades.

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