Direct mail postcards and letters can be excellent, practical ways to boost sales for one simple reason: they work. According to the USPS, direct mail
Developing a good strong brand strategy isn’t as easy as others think. It’s no secret that consumers purchase based on trust, but how can businesses
As many businesses learn to pivot – and pivot again – in response to the pandemic, others are just getting off the ground. So-called ‘pandemic
Want to know your biggest asset? Engaged customers. The depth of relationships between a business and its clients is one of the best predictors of lifetime
Receiving your postcard in the mail. Seeing your sign, banner, or online banner ad. Scrolling your social media feeds. Checking out your online reviews and
Content marketing is a useful tool for any business trying to generate more traffic to their doorstep, either digitally or in person. Whether your content
When facing a life or death decision, do you think the opinions of others would affect your behavior? Social proof is a powerful phenomenon. People
Master the Art of the Big Ask in Your Next Solicitation Campaign – Blog Series Part 4 Whether you’re assembling a robust capital campaign solicitation
Master the Art of the Big Ask in Your Next Solicitation Campaign: Blog Series Part 3 We know that asking for support increases the likelihood
Master the Art of the Big Ask in Your Next Solicitation Campaign: Blog Series Part 2 If merely asking for support was all nonprofits had
