Mission-Driven Leadership: Aligning Values and Vision for Nonprofit Branding
Mission-driven leadership is at the core of effective nonprofit branding, guiding how you engage with donors, communicate your purpose, and inspire communities to take action. When your branding reflects the values at the heart of your mission, it builds trust and fosters meaningful relationships.
How Strategic Print Solutions Simplify Benefits Regulation for HR and Employees
Managing employee benefits communications is a challenging job for HR teams. Companies must mail communications like Personalized Enrollment Kits, Wellness Program Materials, and Summary of Plan Descriptions (SPD) on an annual basis. If there is no system, these communications can be overwhelming.
The Impact of Cohesive Print Marketing on Patient Experience and Brand Perception
In a world where people’s attention has become the most valuable commodity around, making yourself heard above the competition has become essential for success in the marketplace. We’ve learned that it’s not always the biggest, newest , or most expensive marketing initiatives that prove to be most effective in improving brand perception, and that’s where print marketing comes into play.
Make it Easy to Say Yes: Simplifying Sales with Print Marketing Materials
As the digital landscape becomes increasingly cluttered with pop-ups and banner ads, businesses are going back to the persuasive power of print. Print marketing simplifies sales and creates long-lasting relationships with customers.
Beyond the Ink: How to Measure the Impact of Your Print Marketing
In a world oversaturated with digital screens, print marketing is an appealingly tactile alternative. A 2023 report from the Direct Marketing Association found that targeted direct mail campaigns have an average response rate of 4.4%, surpassing many forms of digital advertising. While the value of print is too huge to ignore, the effectiveness of a […]
How Print Marketing Completes Your Multichannel Marketing Efforts
As an organization, sending the right message to the right people where they are is especially important today. Gone are the days of relying on one avenue to reach your target audience. There are more outlets than ever before, and consumers have more control over the advertising relationship. This need is central to an innovative […]
6 Effective Direct Mail Strategies for Higher Education Fundraising
Institutions of higher learning have faced unprecedented budget challenges in the last few years. For example, it was reported that the University of North Carolina recently encountered a budget deficit of $10 million. Institutions are beginning to shut down academic and athletic programs even as enrollment lists are shortened drastically. Solutions are needed fast. But, […]
The Hidden Power of Problem Definition in Creative Problem-Solving
In life as well as in business, our ultimate desire as human beings is to identify, define, and solve problems. The textbook definition of a problem is any situation that brings about a gap between your current circumstances and a desired outcome. In your personal life, you might desire health, happiness, and satisfaction, and from a […]
Strategic Planning with Past Data Non-profit Direct Mail Fundraising
Did you know nearly 55% of non-profits say they face a funding shortage every year? This statistic from the Non-Profit Times presents an alarming case for why strategic planning is important in non-profit fundraising. Using past campaign data can be a game changer. By analyzing historical data, non-profits can fine-tune their strategies and raise direct […]
Winning Formula: Integrating Market Research and Competitive Analysis
In today’s market environment, every business needs to go the extra mile to remain competitive. We all need to figure out ways to deal with and adapt to new challenges, such as technological advancements, labor shifts, declining economies, social upheavals, political unrest, and so on. One of the tried and tested approaches to market longevity is […]