Beyond the Ink: How to Measure the Impact of Your Print Marketing
In a world oversaturated with digital screens, print marketing is an appealingly tactile alternative. A 2023 report from the Direct Marketing Association found that targeted direct mail campaigns have an average response rate of 4.4%, surpassing many forms of digital advertising. While the value of print is too huge to ignore, the effectiveness of a […]
How Print Marketing Completes Your Multichannel Marketing Efforts
As an organization, sending the right message to the right people where they are is especially important today. Gone are the days of relying on one avenue to reach your target audience. There are more outlets than ever before, and consumers have more control over the advertising relationship. This need is central to an innovative […]
6 Effective Direct Mail Strategies for Higher Education Fundraising
Institutions of higher learning have faced unprecedented budget challenges in the last few years. For example, it was reported that the University of North Carolina recently encountered a budget deficit of $10 million. Institutions are beginning to shut down academic and athletic programs even as enrollment lists are shortened drastically. Solutions are needed fast. But, […]
The Hidden Power of Problem Definition in Creative Problem-Solving
In life as well as in business, our ultimate desire as human beings is to identify, define, and solve problems. The textbook definition of a problem is any situation that brings about a gap between your current circumstances and a desired outcome. In your personal life, you might desire health, happiness, and satisfaction, and from a […]
Strategic Planning with Past Data Non-profit Direct Mail Fundraising
Did you know nearly 55% of non-profits say they face a funding shortage every year? This statistic from the Non-Profit Times presents an alarming case for why strategic planning is important in non-profit fundraising. Using past campaign data can be a game changer. By analyzing historical data, non-profits can fine-tune their strategies and raise direct […]
Winning Formula: Integrating Market Research and Competitive Analysis
In today’s market environment, every business needs to go the extra mile to remain competitive. We all need to figure out ways to deal with and adapt to new challenges, such as technological advancements, labor shifts, declining economies, social upheavals, political unrest, and so on. One of the tried and tested approaches to market longevity is […]
Common Marketing Myths and How to Avoid Their Pitfalls
Marketing is one of the most important aspects of running a business. This highly valuable tool can help you create brand recognition, acquire and retain customers, and drive growth, among other benefits. It is, therefore, disconcerting to learn that many business owners and managers often misunderstand the intricacies of marketing. Granted, numerous misconceptions riddle the […]
How Print Marketing Enhances Customer Engagement
Many businesses today favor digital mediums as the focus of promotional campaigns. However, traditional marketing outperforms its digital counterparts in certain aspects, including credibility, response, and engagement. Promotional methods such as print marketing remain invaluable assets in an era where consumers are bombarded with digital noise. An effective print strategy is one of the most powerful […]
Why Focusing on a Niche is the Smartest Business Move You Can Make
Standing out in a competitive business environment is no longer just about being louder or more visible – it’s about being more relevant and impactful. The key is zeroing in on a niche. This strategic move creates a unique identity for your business that fosters deeper, more authentic connections with your audience, among other bottom-line […]
Boost Customer Loyalty & Drive Growth: 5 Market Research Tips for 2024
Understanding and responding effectively to changing customer needs and expectations is key to enhancing loyalty and spurring business growth. Thanks to the availability of market research, you can gain crucial insights that allow you to tailor your direct mail campaigns to connect with your audience and maximize your print marketing return on investment (ROI). In […]