How to Use the 40-40-20 Rule of Direct Mail Marketing

the 40-40-20 rule of direct mail marketing

When implemented successfully, direct mail marketing can play an integral role in boosting customer engagement and sales, making it a worthy player in your marketing mix. As the bottom-line impacts of this strategy become more evident, we continually look for ways to maximize your results even more. In today’s post, we’ll introduce you to the […]