How Strategic Print Collateral Helps Salespeople Close Deals in a Digital-First Buying Journey
In an era defined by digital saturation and shortened attention spans, sales organizations face a growing challenge: how to maintain clarity, momentum, and internal alignment throughout complex buying processes.
Why Print Marketing Builds More Trust Than Digital Advertising
In an age filled with pop-ups, scrolling ads, and digital distractions, print marketing builds more trust than digital advertising. Why? It still feels real. People hold it, feel its texture, and take time to read it.
Cox Printers Joins PDC Graphics Family, Strengthening Legacy with Expanded Technology, Capabilities, and Service
PDC Graphics, a premier print-driven communications company based in Southampton, Pennsylvania, is proud to announce that Cox Printers of Linden, New Jersey has joined the PDC Graphics family.
Can Print Marketing Increase Website Traffic and Online Conversions?
Print marketing is often seen as a traditional channel, but its role in modern campaigns is stronger than ever. By connecting print pieces with digital calls to action, businesses can increase website visits, drive qualified leads, and raise online conversions.
What Metrics Should Non-Profits Use to Measure Direct Mail ROI?
Nonprofits invest time and resources into direct mail campaigns, but how can they know if those efforts are paying off? The key is tracking the right metrics to measure impact, optimize campaigns, and build long-term supporter relationships.
How to Improve Healthcare Direct Mail Response Rates with Multichannel Campaign Tracking
Looking to improve healthcare direct mail response rates? Combining print with multichannel campaign tracking is one of the most effective ways to reach more patients.
From Transaction to Transformation: How Direct Mail Can Help Build a Community of Giving
In today’s challenging environment, nonprofits face shrinking budgets, shifting policies, and increased scrutiny — all while being called to deliver more impact than ever before.
Print with Purpose: Personalized Print Marketing Strategies for High-Impact Industries
Over the past few decades, digital innovations have transformed how many industries approach marketing. Today, online advertising, social media, and email are some of the dominating channels. This can make it easy to forget the enduring value of print media. Personalized print marketing strategies, if executed well, are valuable tools that continue to thrive. The […]
The Role of Print in Crafting a Memorable University Brand Identity
In an attempt to create a memorable university brand identity, many institutions end up burning the candle on both ends. Most often, print marketing leads to better outcomes.
Mission-Driven Leadership: Aligning Values and Vision for Nonprofit Branding
Mission-driven leadership is at the core of effective nonprofit branding, guiding how you engage with donors, communicate your purpose, and inspire communities to take action. When your branding reflects the values at the heart of your mission, it builds trust and fosters meaningful relationships.
