Capabilities
Variable Data Printing Solutions for Personalized Print-Driven Communications
Maximize Personalization and Results with Integrated Variable Data Printing
Variable data printing (VDP) is one of the most effective tools in modern print marketing. Whether you’re a nonprofit seeking stronger fundraising results or a healthcare organization aiming to improve patient communication, personalized print pieces deliver unmatched attention and response. At PDC Graphics, we specialize in variable data printing solutions that combine strategic targeting, advanced print technology, and seamless execution—all as part of a larger integrated marketing solution.
As a leading variable data printing company, we work with organizations across industries—including nonprofits, healthcare, higher education, and employee benefits—to create personalized direct mail that informs, engages, and converts.
Why Choose Variable Data Printing for Your Business?
When done right, variable data printing for businesses turns a typical print campaign into a personalized experience—making your audience feel seen, understood, and more likely to act.
- Highly Personalized Messaging: Tailor each mailer with names, images, offers, and calls-to-action relevant to the recipient.
- Increased Response Rates: Personalized direct mail has been proven to significantly outperform generic mailers.
- Smart Segmentation: Version your content by demographics, geography, donor history, or customer type to create relevance at scale.
- Stronger ROI: Targeting the right people with customized messages reduces waste and increases returns.
- Fully Integrated Strategy: Seamlessly align your print campaign with digital efforts as part of a broader integrated marketing solution.
Whether you’re launching a donor appeal, sending out benefits packets, or engaging prospective students, variable data personalization helps your message land exactly where it matters—both figuratively and literally.
Our Variable Data Printing Solutions
PDC Graphics makes complex data-driven print campaigns easy. With decades of experience in digital variable printing, we help you translate even large, complex databases into powerful, personalized communications.
Our key variable data printing services include:
- Variable Data Mailing: Send personalized mailings tailored to each recipient’s data profile.
- Digital Variable Printing: High-speed, high-quality digital presses allow full customization without stopping the print process.
- Versioned Campaigns: Create multiple variations of the same piece for different audiences—perfect for benefits communication, donor outreach, or student recruitment.
- Data Integration & Analysis: We help analyze your data and identify opportunities for segmentation and targeting.
- Print & Fulfillment: From database to doorstep, we handle the full lifecycle of your campaign.
Best Uses for Variable Data Printing Solutions
VDP is incredibly flexible and effective across many industries and campaign types. Here’s where it really shines:
- Nonprofits: Personalized fundraising appeals, donor thank-yous, event invites
- Healthcare: Appointment reminders, patient education materials, wellness updates
- Higher Education: Admissions campaigns, alumni engagement, scholarship offers
- Employee Benefits: Open enrollment kits, compliance notices, onboarding communications
- Sales & Promotions: Targeted postcards, loyalty offers, re-engagement campaigns
- Events & Invitations: Custom RSVP cards, location-specific invites
Other common applications include:
- Postcards
- Flyers & Letters
- Brochures
- Multi-piece Mailers
- Catalogs
- Enrollment or Welcome Kits
Why Choose PDC Graphics for Variable Data Printing?
PDC Graphics is more than just a print shop—we’re a strategic partner in your success. As an experienced variable data printing company, we bring the expertise, technology, and care needed to make every campaign a success.
- Integrated Expertise: We blend creative, data, and print execution under one roof.
- Industry Focus: Deep experience supporting nonprofits, healthcare providers, schools, and benefit administrators.
- Advanced Personalization: Use variable text, graphics, images, and offers to connect with each recipient.
- Secure & Reliable: Data security and accuracy are core to how we operate—especially in regulated industries.
- End-to-End Service: From data prep to drop-off at the post office, we manage every detail.
Get Started with Your Variable Data Printing Campaign Today
At PDC Graphics, we’re ready to help you create a personalized, data-driven print campaign that makes a real impact. Whether you need personalized direct mail, full variable data printing services, or end-to-end support with mailing and fulfillment, we’ve got you covered.
Contact us today to learn how our variable data printing solutions can help your organization connect more effectively, increase engagement, and drive measurable results.