Why Cutting Your Print Marketing Budget During a Recession is a Costly Mistake
During an economic downturn, many businesses make the mistake of cutting back on their marketing budgets to save costs. While this may seem logical, reducing your print marketing budget can have serious consequences that impact long-term success. This post will explain why reducing your print marketing budget during a recession may do more harm than […]
New Data Proves Direct Mail Marketing ROI Higher than Digital Channels
The Association of National Advertisers (ANA) is an industry-leading source of marketing research and intelligence that publishes valuable benchmark data. This data helps marketers make strategic decisions. Every January, the ANA releases its annual Response Rate Report, an analysis of performance and cost metrics across direct media channels. These channels include direct mail and digital […]
A Review of the Best Print Campaigns of 2022
The constant changes in the digital world do not affect the reliability of the printed word for advertisers and marketers. Print campaigns continue to be a reliable way for brands to build awareness, market their products, and inspire the masses. In recent years, many companies have shifted their marketing campaigns back to print. This post […]
Becoming a Mindful Business Leader
According to Mindful.org, mindfulness is characterized as the basic human ability to be fully present, aware of where we are and what we’re doing, and not overly reactive or overwhelmed by what’s happening around us. It’s a practice gaining momentum in the workplace, with many organizations promoting it as an effective method to combat anxiety […]
6 Business Advantages of Direct Mail Marketing
Direct mail marketing is an effective channel for engaging customers and prospects. According to the 2022 State of Direct Mail Report, marketers are ramping up direct mail initiatives this year because of its many business advantages. In this post, we’ll highlight why direct mail remains a robust strategy for any organization. Direct mail marketing is […]
Large Format Printing Drives Business Development
Large format printing is a crucial tool for business development, particularly in tradeshow booth design and point-of-purchase displays. Read on to explore four key areas where large format printing can help your business stand out. These key areas include: tradeshow booth backdrops and retractable banners, wall and floor graphics, and point-of-purchase displays. Tradeshow Booth Backdrops […]
7 Reasons to Use Print Marketing in Your Marketing Strategy
Amid the rise of digital advertising channels like Twitter, Facebook, and email, print marketing remains a time-tested strategy for boosting customer engagement and sales. In fact, major corporations use direct mail advertising to build brand awareness effectively. As demand for print continues its upward climb, experts predict remarkable growth in the commercial printing market through […]
How to Choose a Higher Education Direct Mail Printer
Higher education marketing teams and administrators have long used direct mail for recruitment, fundraising, and branding. It’s a remarkably effective tool. However, a successful campaign extends deeper than mailing lists, printing presses, and postage. The printer you choose plays a vital role in advancing your initiatives, giving you peace of mind. So, how can you […]
10 Direct Mail Marketing Ideas to Earn Repeat Customers
Retaining customers is an extremely valuable part of your organization’s success. According to the book, Leading on the Edge of Chaos, just a 2% increase in customer retention affects your profit the same as cutting costs by 10%! So, what’s the secret to earning repeat customers? Building loyalty. And print marketing is an excellent strategy […]
Traditional vs. Digital Marketing: Which is Best for You?
Traditional and digital marketing are proven drivers of business growth. So, which method is best for your organization? In this post, we’ll argue that they both deserve a seat at the table. We’ll also introduce you to a new cutting-edge technology that blends the advantages of traditional and digital marketing into one ROI-boosting direct mail […]
