7 Reasons to Use Print Marketing in Your Marketing Strategy
Amid the rise of digital advertising channels like Twitter, Facebook, and email, print marketing remains a time-tested strategy for boosting customer engagement and sales. In fact, major corporations use direct mail advertising to build brand awareness effectively. As demand for print continues its upward climb, experts predict remarkable growth in the commercial printing market through […]
How to Choose a Higher Education Direct Mail Printer
Higher education marketing teams and administrators have long used direct mail for recruitment, fundraising, and branding. It’s a remarkably effective tool. However, a successful campaign extends deeper than mailing lists, printing presses, and postage. The printer you choose plays a vital role in advancing your initiatives, giving you peace of mind. So, how can you […]
10 Direct Mail Marketing Ideas to Earn Repeat Customers
Retaining customers is an extremely valuable part of your organization’s success. According to the book, Leading on the Edge of Chaos, just a 2% increase in customer retention affects your profit the same as cutting costs by 10%! So, what’s the secret to earning repeat customers? Building loyalty. And print marketing is an excellent strategy […]
Traditional vs. Digital Marketing: Which is Best for You?
Traditional and digital marketing are proven drivers of business growth. So, which method is best for your organization? In this post, we’ll argue that they both deserve a seat at the table. We’ll also introduce you to a new cutting-edge technology that blends the advantages of traditional and digital marketing into one ROI-boosting direct mail […]
10 Direct Mail Marketing Myths Debunked
If you’ve dismissed direct mail marketing in favor of other tactics, you could be missing the many advantages of using this time-tested strategy, especially in today’s business environment. While direct mail marketing has always generated strong results, we explained in a recent article how it’s driven more digital activity and engagement since the pandemic began […]
4 Ways to Sharpen Your Direct Mail Marketing Strategy
While successful direct marketing campaigns hinge on tried-and-true practices, every strategy needs a little sharpening from time to time. Without it, your efforts can become monotonous, slowing results and flatlining return on investment (ROI). If you want to level up your marketing game, consider these helpful hints to keep your campaigns fresh:
How to Use the 40-40-20 Rule of Direct Mail Marketing
When implemented successfully, direct mail marketing can play an integral role in boosting customer engagement and sales, making it a worthy player in your marketing mix. As the bottom-line impacts of this strategy become more evident, we continually look for ways to maximize your results even more. In today’s post, we’ll introduce you to the […]
3 Pandemic-Spurred Direct Mail Trends That Aren’t Going Anywhere Soon
The pandemic has changed our lives in immeasurable ways, altering how we live and work. Dramatic shifts have left many wondering whether things will eventually revert to the way they were or whether we’ll continually define a “new normal.” In the print communications industry – and most other aspects of life – the latter appears […]
8 Direct Mail Marketing Tips for Success
We know that direct mail marketing is effective, cost-efficient, and trackable when paired with omnichannel technologies like IQ Mail, but not every mailer is designed for success. However, a helpful rule can shed some light on designing and writing your mailer to enhance the results, and it’s based on an easy-to-remember formula: the 3:33 rule. […]
10 Ways to Use Direct Mail Marketing and Corporate Gifting
Direct mail marketing and corporate gifting strengthen the health of key accounts, helping to reduce the churn, increase customer satisfaction, and ultimately improve your bottom line. These strategies allow you to connect with your customers personally and express appreciation, which elevates customer engagement and profitability by:
