How to Improve Your Print Marketing Strategy
Print marketing remains a powerful strategy for enhancing brand recognition and boosting sales, even in a digital era. In fact, recent research revealed that print advertising generates higher levels of brand recall over digital and 82% of consumers trust print the most when making purchasing decisions. It’s no wonder, then, that global direct mail marketing […]
6 Common Direct Mail Marketing Mistakes to Avoid
Direct mail marketing is a powerful tool for generating leads, boosting sales, and securing funds and support for your organization. However, the results can fall flat if the execution strategy isn’t spot-on. In this post, we’ve rounded up six of the most common direct mail advertising mistakes and how to avoid them.
20 Practical Ways to Boost Sales with Direct Mail Postcards and Letter
Direct mail postcards and letters can be excellent, practical ways to boost sales for one simple reason: they work. According to the USPS, direct mail recipients purchased 28% more merchandise and spent 28% more money than non-recipients, proving that it pays to incorporate direct mail advertising into your marketing campaigns. However, not all direct mailers […]
The Key Components of a Good Brand Strategy
Developing a good strong brand strategy isn’t as easy as others think. It’s no secret that consumers purchase based on trust, but how can businesses develop that trust if no one knows who you are? That’s the power of a brand strategy. If you don’t have a strategy in place, it’s like driving on the […]
6 Tips for Business Growth in 2022
As many businesses learn to pivot – and pivot again – in response to the pandemic, others are just getting off the ground. So-called ‘pandemic entrepreneurs’ started 4.4 million new businesses in the last year, a nearly 25% increase over 2019, marking the most startups on record. Whether you’re a new player on the scene […]
3 Profitable Strategies for Building Customer Engagement
Want to know your biggest asset? Engaged customers. The depth of relationships between a business and its clients is one of the best predictors of lifetime value. Companies with improved customer engagement cross-sell by 22%, drive up-sell revenues from 13% to 51%, and increase order sizes by as much as 80%. Read on to learn three strategies […]
How Understanding Customer Touchpoints Can Influence Business Success
Receiving your postcard in the mail. Seeing your sign, banner, or online banner ad. Scrolling your social media feeds. Checking out your online reviews and ratings. Visiting your shop, office, or website. Purchasing your product or service. Calling or live chatting with your customer service department. Receiving your sales thank-you letter. Filling out your product […]
Using Content Marketing to Win New Customers
Content marketing is a useful tool for any business trying to generate more traffic to their doorstep, either digitally or in person. Whether your content is provided through a direct mailer or digitally, the right information catches people’s attention and attracts them to want to find out more. This generates valuable activity that causes sales […]
Make Ideas Fly Before They Die
When facing a life or death decision, do you think the opinions of others would affect your behavior? Social proof is a powerful phenomenon. People constantly look to the opinions of others to help them live wisely and navigate uncertainty. The behavior and preferences of your peers can shape every choice you make – from […]
8 Print Ideas for Making the Big Ask
Master the Art of the Big Ask in Your Next Solicitation Campaign – Blog Series Part 4 Whether you’re assembling a robust capital campaign solicitation kit, or you need a tidier donor package, the right components can help you secure the funds and support your organization’s needs. The following are a few of the top […]
