The Art of Crafting the Big Ask
Master the Art of the Big Ask in Your Next Solicitation Campaign: Blog Series Part 3 We know that asking for support increases the likelihood of receiving it. Simple enough. We also know that how you ask can elevate your solicitation strategy, stacking the odds in your favor. Now, it’s time to start crafting. While […]
The Power of the Big Ask
Master the Art of the Big Ask in Your Next Solicitation Campaign: Blog Series Part 2 If merely asking for support was all nonprofits had to do to survive, nearly every organization would effortlessly meet its financial goals, satisfy its stakeholders, and leave an indelible imprint on the world. Unfortunately, such a soaring success isn’t […]
Master the Art of the Big Ask in Your Next Solicitation Campaign
Fundraising and development are the beating heart of the nonprofit sector. Whether organizations are advancing charitable, higher education, arts, medical, or religious missions, they simply cannot survive without donors, enrollees, members, and other contributions. So, what’s the secret to securing this vital support? As you’ll discover in this blog series, much of the answer to […]
How to Speed Up Your Next Commercial Printing Project
Does your print deadline need the fastest possible turn-around time? When speed is of the utmost importance, there are some things you can do to make sure your commercial printing project moves as smoothly and efficiently as possible.
How to Design and Print a Brochure Effectively
Your company’s brochures have a tough job. They give you a chance to make a strong first impression on potential customers. They need to tell your company’s story in a relatively small amount of space. And they need to stand out in a sea of other brochures from similar businesses. In this blog post, we’re […]
Custom Pocket Folder Printing Ideas That Wow
A pocket folder has two crucial jobs: keeping important materials well organized and presenting your information in an attractive, professional way.
The Benefits of Sending EDDM Postcards
Run by the U.S. Postal Service, Every Door Direct Mail (EDDM) is a program that can market your company to every address in a neighborhood without the use of a mailing list. And because this service is offered at a reduced postal rate, businesses can use their mailing campaigns to reach their target audience in […]
How to Design a Trade Show Banner: Printing Tips
Trade shows present an excellent opportunity for your company to tell its story. Research shows that trade show visitors will spend an average of eight hours exploring exhibits. Nearly all of those visitors are armed with the authority to make purchasing decisions. That’s the good news. The bad news is that you’ll be just one […]
How to Create a Catalog or Even a Magalog for Your Company
In our last blog post, we talked about direct mail and how it “tends to stick around,” meaning that it will often stay in the home for up to a month. The same holds true for catalogs. Once people get them, they tend to hold onto them, providing your business with constant brand exposure. But […]
Top 7 Direct Mail Marketing Best Practices
When we hear the term “direct mail,” it’s tempting to picture the array of flyers and coupons that seems to clog up your mailbox every few weeks. When done right, direct mail can be memorable, not disposable. Targeted direct mail has a very distinct and significant advantage over email — when someone receives something in […]
