6 Tips for Business Growth in 2022
As many businesses learn to pivot – and pivot again – in response to the pandemic, others are just getting off the ground. So-called ‘pandemic entrepreneurs’ started 4.4 million new businesses in the last year, a nearly 25% increase over 2019, marking the most startups on record. Whether you’re a new player on the scene […]
3 Profitable Strategies for Building Customer Engagement
Want to know your biggest asset? Engaged customers. The depth of relationships between a business and its clients is one of the best predictors of lifetime value. Companies with improved customer engagement cross-sell by 22%, drive up-sell revenues from 13% to 51%, and increase order sizes by as much as 80%. Read on to learn three strategies […]
How Understanding Customer Touchpoints Can Influence Business Success
Receiving your postcard in the mail. Seeing your sign, banner, or online banner ad. Scrolling your social media feeds. Checking out your online reviews and ratings. Visiting your shop, office, or website. Purchasing your product or service. Calling or live chatting with your customer service department. Receiving your sales thank-you letter. Filling out your product […]
Using Content Marketing to Win New Customers
Content marketing is a useful tool for any business trying to generate more traffic to their doorstep, either digitally or in person. Whether your content is provided through a direct mailer or digitally, the right information catches people’s attention and attracts them to want to find out more. This generates valuable activity that causes sales […]
Make Ideas Fly Before They Die
When facing a life or death decision, do you think the opinions of others would affect your behavior? Social proof is a powerful phenomenon. People constantly look to the opinions of others to help them live wisely and navigate uncertainty. The behavior and preferences of your peers can shape every choice you make – from […]
8 Print Ideas for Making the Big Ask
Master the Art of the Big Ask in Your Next Solicitation Campaign – Blog Series Part 4 Whether you’re assembling a robust capital campaign solicitation kit, or you need a tidier donor package, the right components can help you secure the funds and support your organization’s needs. The following are a few of the top […]
The Art of Crafting the Big Ask
Master the Art of the Big Ask in Your Next Solicitation Campaign: Blog Series Part 3 We know that asking for support increases the likelihood of receiving it. Simple enough. We also know that how you ask can elevate your solicitation strategy, stacking the odds in your favor. Now, it’s time to start crafting. While […]
The Power of the Big Ask
Master the Art of the Big Ask in Your Next Solicitation Campaign: Blog Series Part 2 If merely asking for support was all nonprofits had to do to survive, nearly every organization would effortlessly meet its financial goals, satisfy its stakeholders, and leave an indelible imprint on the world. Unfortunately, such a soaring success isn’t […]
Master the Art of the Big Ask in Your Next Solicitation Campaign
Fundraising and development are the beating heart of the nonprofit sector. Whether organizations are advancing charitable, higher education, arts, medical, or religious missions, they simply cannot survive without donors, enrollees, members, and other contributions. So, what’s the secret to securing this vital support? As you’ll discover in this blog series, much of the answer to […]
How to Speed Up Your Next Commercial Printing Project
Does your print deadline need the fastest possible turn-around time? When speed is of the utmost importance, there are some things you can do to make sure your commercial printing project moves as smoothly and efficiently as possible.
